{"id":10635,"date":"2023-07-06T15:01:11","date_gmt":"2023-07-06T15:01:11","guid":{"rendered":"https:\/\/vimar.ie\/?p=10635"},"modified":"2024-01-16T11:36:41","modified_gmt":"2024-01-16T11:36:41","slug":"how-to-use-digital-marketing-to-boost-your-startups-success","status":"publish","type":"post","link":"https:\/\/vimar.ie\/blog\/how-to-use-digital-marketing-to-boost-your-startups-success\/","title":{"rendered":"How to Use Digital Marketing to Boost Your Startup&#8217;s Success"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background gradient-container-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1289.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>In today&#8217;s digital era, the marketing landscape has undergone significant transformations, making digital marketing an indispensable tool for startups aiming to thrive. The key advantage lies in its capacity to tap into a global marketplace and establish connections with customers actively seeking products or services online.<\/p>\n<p>However, it&#8217;s crucial to recognize that digital marketing encompasses more than just enhancing visibility and driving traffic. It revolves around engagement and conversion, fostering meaningful dialogues with consumers, and cultivating enduring relationships built on trust and mutual benefit.<\/p>\n<p>To effectively propel their growth and gain a competitive edge, startups can leverage various cost-effective digital <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/why-you-should-consider-outsourced-marketing\/\"   title=\"marketing strategies\" data-wpil-keyword-link=\"linked\">marketing strategies<\/a>. These approaches empower startups to make the most of their resources and position themselves strategically in the market.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vimar.ie\/blog\/how-to-use-digital-marketing-to-boost-your-startups-success\/#The-Power-of-Intentional-Social-Media-Marketing\" title=\"The Power of (Intentional) Social Media Marketing\">The Power of (Intentional) Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vimar.ie\/blog\/how-to-use-digital-marketing-to-boost-your-startups-success\/#Standing-Out-in-Inboxes\" title=\"Standing Out in Inboxes\">Standing Out in Inboxes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vimar.ie\/blog\/how-to-use-digital-marketing-to-boost-your-startups-success\/#Content-Marketing-with-a-Value-First-Mentality\" title=\"Content Marketing with a Value-First Mentality\">Content Marketing with a Value-First Mentality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vimar.ie\/blog\/how-to-use-digital-marketing-to-boost-your-startups-success\/#Want-Help-With-Your-Digital-Marketing-Lets-Talk\" title=\"Want Help With Your Digital Marketing? Let&#8217;s Talk!\">Want Help With Your Digital Marketing? Let&#8217;s Talk!<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"The-Power-of-Intentional-Social-Media-Marketing\"><\/span>The Power of (Intentional) Social Media Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With a staggering 3.96 billion people actively using social media worldwide, it has become a formidable platform for both startups and established companies. The potential to amplify a brand&#8217;s visibility, for better or worse, is immense, as a single post has the power to dramatically alter your growth trajectory overnight.<\/p>\n<p>Incorporating a well-defined <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/social-media-organising-tips-and-tricks-for-managers\/\"   title=\"social media strategy\" data-wpil-keyword-link=\"linked\">social media strategy<\/a> into your overall marketing plan should be a priority. While some may overlook or underestimate social media due to its dynamic and intricate algorithms, such decisions can eventually prove detrimental.<\/p>\n<p>As a founder, it&#8217;s essential to begin by asking yourself a few fundamental questions:<\/p>\n<ul>\n<li>Do I have the time to effectively manage our social media accounts alongside my other responsibilities, or should I delegate this task?<\/li>\n<li>Which social media platforms align with our <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/targeted-digital-marketing\/\"   title=\"target audience\" data-wpil-keyword-link=\"linked\">target audience<\/a> and how can we leverage them effectively?<\/li>\n<li>What type of content resonates with our target market and effectively promotes our products or services?<\/li>\n<\/ul>\n<p>By addressing these questions, you can determine key factors such as:<\/p>\n<ul>\n<li>Whether you, as the founder, are best positioned to serve as the brand&#8217;s spokesperson and share real-time updates, or if a small team can handle this role.<\/li>\n<li>Which platforms are most suitable for your content, whether it&#8217;s short-form videos on TikTok or long-form thought leadership pieces on LinkedIn.<\/li>\n<li>Whether your social media posts should showcase behind-the-scenes moments like late-night order packing or polished &#8220;talking head&#8221; style videos featuring you and your team.<\/li>\n<\/ul>\n<p>Utilize social media to provide value, share your brand&#8217;s story with the world, and establish clear expectations for your team and yourself from the outset.<\/p>\n<p>Remember, each post presents an opportunity to engage authentically, regardless of the chosen style or platform.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><h3 id=\"h-2-standing-out-in-inboxes\"><span class=\"ez-toc-section\" id=\"Standing-Out-in-Inboxes\"><\/span>Standing Out in Inboxes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We&#8217;ve all experienced the frustration of sifting through our email inboxes and discovering spam messages from mailing lists we don&#8217;t remember subscribing to.<\/p>\n<p>On the flip side, we&#8217;ve also likely succumbed to impulse buying from promotional emails during late-night scrolling sessions.<\/p>\n<p>Finding the right balance to position your brand as a welcomed presence in your target audience&#8217;s inbox is crucial. <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/mastering-the-fundamentals-of-a-successful-email-campaign-avoid-the-spam\/\"   title=\"Email marketing\" data-wpil-keyword-link=\"linked\">Email marketing<\/a> continues to be a highly effective strategy for direct communication, boasting a median ROI of 122%, which is over four times higher than other marketing formats like social media, direct mail, and paid search.<\/p>\n<p>However, it&#8217;s important to note that simply sending an email doesn&#8217;t guarantee a positive return on investment.<\/p>\n<p>As your email list grows, take the time to understand your target market and map out their inbox experience. Personalized marketing has become increasingly important, with 73% of consumers expecting brands to understand their unique needs and expectations.<\/p>\n<p>There are numerous opportunities to create a personalized experience for each customer, even if you offer a single product or service. This can involve tailoring your messaging with personalization tokens that include customer names, generating unique call-to-action (CTA) buttons or coupon codes based on the platform they signed up on, or curating personalized lists of product or service recommendations.<\/p>\n<p>Furthermore, it&#8217;s crucial to implement a proper system to track meaningful data points such as open rates, click-through rates, and conversions. By unlocking these insights, you can establish a deeper connection with your audience and avoid becoming just another disposable email in their trash folder.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><h3 id=\"h-3-content-marketing-with-a-value-first-mentality\"><span class=\"ez-toc-section\" id=\"Content-Marketing-with-a-Value-First-Mentality\"><\/span>Content Marketing with a Value-First Mentality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The most effective content marketers understand the power of giving without expecting anything in return.<\/p>\n<p><a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/top-10-marketing-trends-in-2019\/\"   title=\"Content marketing\" data-wpil-keyword-link=\"linked\">Content marketing<\/a> is a highly valuable technique that uses informative, advisory, and entertaining content to attract and engage a target audience. It aims to showcase the value of a company, its products, or its brand. The beauty of <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/blogging-business\/\"   title=\"content marketing\" data-wpil-keyword-link=\"linked\">content marketing<\/a> is that it costs 62% less than traditional marketing methods while having the potential to generate more sales without explicitly asking for the sale.<\/p>\n<p>By providing valuable, free content, content marketers foster trust, loyalty, and a sense of reciprocity among their audience. This can be achieved through various forms of content, such as informative blog posts addressing customer inquiries, instructional video series, or insightful podcasts. These content pieces not only serve as <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/marketing-strategy-vs-marketing-tactics-get-it-right-in-your-business\/\"   title=\"effective marketing\" data-wpil-keyword-link=\"linked\">effective marketing<\/a> materials but can also become evergreen assets, positioning the brand as an authority over time, all without relying on traditional sales pitches.<\/p>\n<p>Building a trust-based relationship through <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/the-importance-of-a-content-strategy\/\"   title=\"content marketing\" data-wpil-keyword-link=\"linked\">content marketing<\/a> leads to increased brand loyalty, positive word-of-mouth, and higher conversion rates. Additionally, content marketing plays a vital role in <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/do-i-need-a-search-engine-optimization-consultant\/\"   title=\"search engine optimization\" data-wpil-keyword-link=\"linked\">search engine optimization<\/a> (SEO). By consistently producing high-quality content with relevant keywords, businesses can enhance their website&#8217;s visibility in search engine results. This, in turn, increases the likelihood of potential customers finding and choosing your business when searching for the goods or services you offer.<\/p>\n<p>When harnessed wisely, <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/the-4-ps-of-digital-marketing-process-people-platforms-and-performance\/\"   title=\"digital marketing\" data-wpil-keyword-link=\"linked\">digital marketing<\/a>, including content marketing, can propel startup growth without requiring substantial investments. Understanding your target audience, their preferred platforms, and the type of content they consume allows your business to reach new heights while maximizing even modest investments.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/vimar.ie\/contact-us\/\" target=\"_blank\" aria-label=\"free_digital-Marketing-VIMAR\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" alt=\"free_digital-Marketing-VIMAR\" src=\"https:\/\/vimar.ie\/wp-content\/uploads\/2022\/11\/free_digital-Marketing-VIMAR.jpg\" class=\"img-responsive wp-image-9403\" srcset=\"https:\/\/vimar.ie\/wp-content\/uploads\/2022\/11\/free_digital-Marketing-VIMAR-200x105.jpg 200w, https:\/\/vimar.ie\/wp-content\/uploads\/2022\/11\/free_digital-Marketing-VIMAR-400x210.jpg 400w, https:\/\/vimar.ie\/wp-content\/uploads\/2022\/11\/free_digital-Marketing-VIMAR-600x315.jpg 600w, https:\/\/vimar.ie\/wp-content\/uploads\/2022\/11\/free_digital-Marketing-VIMAR-800x420.jpg 800w, https:\/\/vimar.ie\/wp-content\/uploads\/2022\/11\/free_digital-Marketing-VIMAR.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-5\"><h3><span class=\"ez-toc-section\" id=\"Want-Help-With-Your-Digital-Marketing-Lets-Talk\"><\/span>Want Help With Your Digital Marketing? Let&#8217;s Talk!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>VIMAR brings a wealth of expertise in assisting businesses in achieving higher rankings on Google, driving increased <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/how-to-increase-sales-on-your-ecommerce-website\/\"   title=\"website traffic\" data-wpil-keyword-link=\"linked\">website traffic<\/a>, and ultimately boosting sales. We understand the importance of optimizing <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/what-is-local-seo-driving-traffic-for-irish-businesses\/\"   title=\"local SEO\" data-wpil-keyword-link=\"linked\">local SEO<\/a> to ensure online success for our clients.<\/p>\n<p>To cater to your unique requirements, we offer a complimentary consultation where we can delve into your specific needs and offer valuable insights tailored to your business. Take advantage of this opportunity by contacting us today to schedule your FREE Consultation.<\/p>\n<p>You can reach us via email at <a href=\"mailto:info@vimar.ie\" target=\"_new\" rel=\"noopener\">info@vimar.ie<\/a> or give us a call at 057 850 9060. Our dedicated team is ready to assist you in optimizing your local SEO strategy and helping you achieve your online objectives.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":10805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[119,129],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts\/10635"}],"collection":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/comments?post=10635"}],"version-history":[{"count":5,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts\/10635\/revisions"}],"predecessor-version":[{"id":11340,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts\/10635\/revisions\/11340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/media\/10805"}],"wp:attachment":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/media?parent=10635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/categories?post=10635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/tags?post=10635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}