{"id":8096,"date":"2021-06-15T11:50:59","date_gmt":"2021-06-15T11:50:59","guid":{"rendered":"https:\/\/vimar.ie\/?p=8096"},"modified":"2024-01-16T12:28:54","modified_gmt":"2024-01-16T12:28:54","slug":"5-of-the-best-seo-tools-for-auditing-monitoring-your-website-in-2021","status":"publish","type":"post","link":"https:\/\/vimar.ie\/blog\/5-of-the-best-seo-tools-for-auditing-monitoring-your-website-in-2021\/","title":{"rendered":"5 of the Best SEO Tools for Auditing &#038; Monitoring Your Website in 2021"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container gradient-container-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1289.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">Search engine optimisation knowledge is important for staying relevant in Google\u2019s algorithm. The only problem is that when Google does updates, your hard work and all the hours that you spent perfecting your SEO can \u2013 and often does \u2013 go quickly out the window.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, there are several tools that you can use to audit and monitor your website effectively and today.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vimar.ie\/blog\/5-of-the-best-seo-tools-for-auditing-monitoring-your-website-in-2021\/#Google-Analytics\" title=\"Google Analytics\">Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vimar.ie\/blog\/5-of-the-best-seo-tools-for-auditing-monitoring-your-website-in-2021\/#SEOqake\" title=\"SEOqake\">SEOqake<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vimar.ie\/blog\/5-of-the-best-seo-tools-for-auditing-monitoring-your-website-in-2021\/#Check-My-Links\" title=\"Check My Links\">Check My Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vimar.ie\/blog\/5-of-the-best-seo-tools-for-auditing-monitoring-your-website-in-2021\/#AnswerThePublic\" title=\"AnswerThePublic\">AnswerThePublic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vimar.ie\/blog\/5-of-the-best-seo-tools-for-auditing-monitoring-your-website-in-2021\/#SEMrush\" title=\"SEMrush\">SEMrush<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Google-Analytics\"><\/span><span style=\"color: #ffcc99;\"><strong>Google Analytics<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">What better way to beat Google at its own game than by using its own tools against it? Google Analytics is a popular tool that most businesses with an <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/the-ultimate-beginners-guide-to-seo-in-digital-marketing-boost-your-online-presence-and-rank-higher-on-google\/\"   title=\"online presence\" data-wpil-keyword-link=\"linked\">online presence<\/a> employ (or have employed) at some point. Google Analytics has both a paid and a free version, making it convenient and relatively easy to get started with.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be used to monitor page traffic, create site content reports, remove spam traffic, and compare the organic and non-organic traffic that your website sees.\u00a0<\/span><\/p>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8172\" src=\"https:\/\/vimar.ie\/wp-content\/uploads\/2021\/06\/SEO2-300x122.jpg\" alt=\"\" width=\"327\" height=\"133\" srcset=\"https:\/\/vimar.ie\/wp-content\/uploads\/2021\/06\/SEO2-200x81.jpg 200w, https:\/\/vimar.ie\/wp-content\/uploads\/2021\/06\/SEO2-300x122.jpg 300w, https:\/\/vimar.ie\/wp-content\/uploads\/2021\/06\/SEO2-400x162.jpg 400w, https:\/\/vimar.ie\/wp-content\/uploads\/2021\/06\/SEO2-600x244.jpg 600w, https:\/\/vimar.ie\/wp-content\/uploads\/2021\/06\/SEO2-669x272.jpg 669w, https:\/\/vimar.ie\/wp-content\/uploads\/2021\/06\/SEO2-768x312.jpg 768w, https:\/\/vimar.ie\/wp-content\/uploads\/2021\/06\/SEO2-800x325.jpg 800w, https:\/\/vimar.ie\/wp-content\/uploads\/2021\/06\/SEO2-1024x416.jpg 1024w, https:\/\/vimar.ie\/wp-content\/uploads\/2021\/06\/SEO2.jpg 1200w\" sizes=\"(max-width: 327px) 100vw, 327px\" \/><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"SEOqake\"><\/span><span style=\"color: #ffcc99;\"><b>SEOqake<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">An easy-to-use Google Chrome extension, SEOqake is a completely free tool that\u2019s useful in several areas regarding SEO. The extension does its work automatically, checking the parameters of web pages within a matter of seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It generates on-page SEO audits and completes internal and external link reviews, URL and domain comparisons, and data file exports. In addition, SEOquake can also be used to adjust the results of your SEO reports so that the extension only shows you the metrics that you care about.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Check-My-Links\"><\/span><span style=\"color: #ffcc99;\"><b>Check My Links<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Check My Links is an SEO tool that\u2019s ideal for companies that rely heavily on both inbound and outbound links. Like SEOquake, it\u2019s a Google Chrome extension but the difference is that it\u2019s used exclusively for managing links of all shapes and sizes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the extension, you can get an idea of how well your links are performing. For example, you might search for a term on Wikipedia. The extension would then be able to tell you how many links that page has and how many of them are broken, giving you the ability to locate and repair broken links with ease.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"AnswerThePublic\"><\/span><span style=\"color: #ffcc99;\"><b>AnswerThePublic<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">AnswerThePublic is a unique listening and keyword tool that uses autocomplete data from popular search engines to tell you what people on the internet are searching for. This handy tool provides a list of words, phrases, and questions that people are searching for, giving you an idea of how you can tailor your content to answer the most asked questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can monitor keyword trends, use the tool to create relevant content, boost conversion rates, and receive frequent, real-time updates when someone mentions your relevant keywords.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"SEMrush\"><\/span><span style=\"color: #ffcc99;\"><b>SEMrush<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">SEMrush is an elegant and highly refined dashboard that monitors domains and their pages. One of its most popular features is the SEO Toolkit which allows users to track a website\u2019s visibility and identify the keywords it\u2019s ranking for as well as the rank a page holds regarding a specific keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can also be used to conduct keyword research, analyse backlinks, and identify the paid keywords that your competitors are using in their PPC ads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a whole host of useful SEO tools floating around on the internet. However, the five that we just discussed are a few of the most popular and, in our opinion, beneficial. They won\u2019t cost you an arm and a leg and have very minimal learning curves, making them incredibly convenient for any business whether just starting out or in the process of expansion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If taking care of SEO and the overall health of your web presence seems a little daunting, then get in touch with the <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/most-client-focused-seo-digital-marketing-agency-2022\/\"   title=\"VIMAR\" data-wpil-keyword-link=\"linked\">VIMAR<\/a> team today and we will be more than happy to discuss all the options available to you.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":8171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34,16],"tags":[98,97,95,96],"acf":[],"_links":{"self":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts\/8096"}],"collection":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/comments?post=8096"}],"version-history":[{"count":1,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts\/8096\/revisions"}],"predecessor-version":[{"id":11495,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts\/8096\/revisions\/11495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/media\/8171"}],"wp:attachment":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/media?parent=8096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/categories?post=8096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/tags?post=8096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}