{"id":8667,"date":"2022-01-12T12:19:41","date_gmt":"2022-01-12T12:19:41","guid":{"rendered":"https:\/\/vimar.ie\/?p=8667"},"modified":"2024-01-16T12:21:17","modified_gmt":"2024-01-16T12:21:17","slug":"what-is-a-digital-campaign","status":"publish","type":"post","link":"https:\/\/vimar.ie\/blog\/what-is-a-digital-campaign\/","title":{"rendered":"What is a Digital Campaign?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container gradient-container-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1289.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p><span style=\"font-weight: 400;\">A digital marketing campaign is the most powerful way to communicate with potential customers online. A Digital Campaign is known for its ability to reach customers across different channels and touchpoints.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A digital marketing campaign involves the execution of a marketing strategy across all the digital channels where consumers engage with a brand, usually for the purpose of improving a company&#8217;s conversion rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the components of a digital campaign will undoubtedly change as technology continues to evolve, at the moment the four main components are<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social Media[<a href=\"https:\/\/vimar.ie\/social-media-management\/\">1<\/a>]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paid Advertising[<a href=\"https:\/\/vimar.ie\/online-advertising-service\/\">2<\/a>]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/mastering-the-fundamentals-of-a-successful-email-campaign-avoid-the-spam\/\"   title=\"Email Marketing\" data-wpil-keyword-link=\"linked\">Email Marketing<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/top-10-marketing-trends-in-2019\/\"   title=\"Content Marketing\" data-wpil-keyword-link=\"linked\">Content Marketing<\/a>[<a href=\"https:\/\/vimar.ie\/content-production\/\">3<\/a>]<\/span><\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vimar.ie\/blog\/what-is-a-digital-campaign\/#Why-do-businesses-need-a-Digital-Campaign\" title=\"Why do businesses need a Digital Campaign?\">Why do businesses need a Digital Campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vimar.ie\/blog\/what-is-a-digital-campaign\/#What-are-the-benefits-of-a-Digital-Marketing-Campaign\" title=\"What are the benefits of a Digital Marketing Campaign?\">What are the benefits of a Digital Marketing Campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vimar.ie\/blog\/what-is-a-digital-campaign\/#How-do-I-launch-a-Digital-Marketing-Campaign\" title=\"How do I launch a Digital Marketing Campaign?\">How do I launch a Digital Marketing Campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vimar.ie\/blog\/what-is-a-digital-campaign\/#How-do-you-measure-the-success-of-a-digital-campaign\" title=\"How do you measure the success of a digital campaign?\">How do you measure the success of a digital campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vimar.ie\/blog\/what-is-a-digital-campaign\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Why-do-businesses-need-a-Digital-Campaign\"><\/span><b>Why do businesses need a Digital Campaign?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re a business owner and you don\u2019t have a <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/importance-of-video-digital-marketing\/\"   title=\"digital strategy\" data-wpil-keyword-link=\"linked\">digital strategy<\/a>, you should seriously consider learning more about the benefits of a digital campaign and why it\u2019s crucial for your overall marketing goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is equally as true for businesses who currently do <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/marketing-strategies-how-to-improve-your-digital-presence\/\"   title=\"digital marketing\" data-wpil-keyword-link=\"linked\">digital marketing<\/a>, but are not yet seeing the benefits of their hard spent money and time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask yourself what your <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/most-client-focused-seo-digital-marketing-agency-2022\/\"   title=\"digital marketing\" data-wpil-keyword-link=\"linked\">digital marketing<\/a> goals are. Do you want to increase your <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/blogging-business\/\"   title=\"brand awareness\" data-wpil-keyword-link=\"linked\">brand awareness<\/a>? Or perhaps you want to generate more leads or increase your market share.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of what your goals are, you must first choose exactly what you\u2019re working towards. In order to run a successful digital campaign, you must know exactly what you\u2019re trying to achieve. Once you have a set goal in your sights, then you can start building a digital campaign.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What-are-the-benefits-of-a-Digital-Marketing-Campaign\"><\/span><b>What are the benefits of a Digital Marketing Campaign?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A digital campaign could potentially be less expensive than a more traditional marketing campaign. Direct mail, print advertising, radio adverts and TV adverts are typically much more expensive than social media paid ads and other <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/the-4-ps-of-digital-marketing-process-people-platforms-and-performance\/\"   title=\"digital marketing\" data-wpil-keyword-link=\"linked\">digital marketing<\/a> channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/what-is-digital-marketing-how-to-get-your-business-noticed-online\/\"   title=\"digital marketing\" data-wpil-keyword-link=\"linked\">digital marketing<\/a> channels are even free or considered low-cost. Digital marketing can deliver a message directly to where your <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/targeted-digital-marketing\/\"   title=\"target audience\" data-wpil-keyword-link=\"linked\">target audience<\/a> is. It allows you to consume data in real-time and gives you the opportunity to optimize your campaigns.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How-do-I-launch-a-Digital-Marketing-Campaign\"><\/span><b>How do I launch a Digital Marketing Campaign?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The ultimate success of a <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/are-small-businesses-owners-going-overboard-with-ai-tools-in-their-latest-marketing-content\/\"   title=\"digital marketing\" data-wpil-keyword-link=\"linked\">digital marketing<\/a> campaign should not be solely measured by the number of people engaged or how many \u201clikes\u201d received, but instead by return on investment and other valuable key performance indicators related to business goals. A marketing campaign that is both successful and valuable should be anchored in business objectives and executed with strategy and creativity. So, how do you develop a truly effective <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/are-small-businesses-owners-going-overboard-with-ai-tools-in-their-latest-marketing-content\/\"   title=\"digital marketing\" data-wpil-keyword-link=\"linked\">digital marketing<\/a> campaign?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Successful campaigns are planned, monitored, measured and reviewed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Follow these simple steps to make a successful campaign<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Objectives<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assets<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Execute<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Begin with setting smart objectives about what you want to achieve. Who&#8217;s your target? SMART is an acronym for specific, measurable, achievable, realistic, timely.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you decide what your goals are, decide what the best way to achieve this goal is. Are you trying to increase consultation bookings? If so, perhaps launching a paid social media ad targeting your desired clients is the best option. You will need to assemble your assets: words, images and videos and anything else you will want to include in your ad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Implement your plan. This could involve scheduling key elements in advances, such as scheduling emails, blog posts or Facebook updates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Monitor your campaign. If you\u2019re running a paid ad for example, monitor the analytics and continuously optimize your ads. If something isn\u2019t working as well as you would have hoped, consider changing it.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How-do-you-measure-the-success-of-a-digital-campaign\"><\/span><b>How do you measure the success of a digital campaign?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In order to determine success, a company needs to have full visibility across all the touchpoints used in that campaign. This will allow them to see if they are driving engagement. It will also make sure they can definitely attribute a particular action or response back to the appropriate touchpoint.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers make purchasing decisions after interacting with a company through a variety of channels, sometimes it&#8217;s not clear what channel led to the conversion. Companies can use <\/span><span style=\"font-weight: 400;\">analytics<\/span>[<a href=\"https:\/\/business.adobe.com\/nz\/glossary\/data-analytics.html\" target=\"_blank\" rel=\"noopener\">4<\/a>]<span style=\"font-weight: 400;\"> solutions to track where and how customers interacted with them and use that data to determine how well a digital marketing campaign worked.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Running a digital campaign can be hard. But with a clear vision of your goals being set out in advance, knowing what to monitor during and after your campaign becomes so much easier.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by looking at all the goals you\u2019ve set at the beginning of your campaign. Let\u2019s say for example you were trying to increase <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/an-introduction-to-content-marketing-for-small-business\/\" title=\"brand awareness\" data-wpil-keyword-link=\"linked\">brand awareness<\/a> in a particular geographical area amongst young adults. You can use analytic tools depending on what type of campaign you launched to track how many users saw your ad. You can see where those users are located and what age bracket they are in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are multiple ways to measure the success of a digital marketing campaign. Have a look at this list below, these are just a few of the many tools you can use to measure the success of a digital campaign.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impressions (Likes, Comments, Shares)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time Spent Watching<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website Visits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product\/Service Sales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enquiries<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Downloads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviews<\/span><\/li>\n<\/ul>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8328\" src=\"https:\/\/vimar.ie\/wp-content\/uploads\/2021\/07\/7.jpg\" alt=\"\" width=\"870\" height=\"391\" srcset=\"https:\/\/vimar.ie\/wp-content\/uploads\/2021\/07\/7-200x90.jpg 200w, https:\/\/vimar.ie\/wp-content\/uploads\/2021\/07\/7-300x135.jpg 300w, https:\/\/vimar.ie\/wp-content\/uploads\/2021\/07\/7-400x180.jpg 400w, https:\/\/vimar.ie\/wp-content\/uploads\/2021\/07\/7-600x270.jpg 600w, https:\/\/vimar.ie\/wp-content\/uploads\/2021\/07\/7-768x345.jpg 768w, https:\/\/vimar.ie\/wp-content\/uploads\/2021\/07\/7-800x360.jpg 800w, https:\/\/vimar.ie\/wp-content\/uploads\/2021\/07\/7.jpg 870w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Running a digital campaign can seem like a complicated task at first. However, it can be broken down into 4 simple stages.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Objectives<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assets<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Execute<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Follow these steps and you will immediately increase the likelihood of success when running digital campaigns. At VIMAR, we are a professional <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/vimar-make-the-best-digital-marketing-agency-in-ireland-list\/\" title=\"digital marketing agency\" data-wpil-keyword-link=\"linked\">digital marketing agency<\/a>[<a href=\"https:\/\/vimar.ie\/\">5<\/a>] with a proven track record of growing businesses online. This blog was created to share with you how we personally run digital campaigns for ourselves and our clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing is growing and evolving every single year. It can be hard to stay up to date on all the latest digital <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/marketing-strategy-vs-marketing-tactics-get-it-right-in-your-business\/\" title=\"marketing tactics\" data-wpil-keyword-link=\"linked\">marketing tactics<\/a> and trends. If you\u2019re a business owner and you want to learn more about digital marketing, make sure you follow us on social media and sign up for our newsletter to stay up to date on all the latest digital marketing news. <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":8671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,16],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts\/8667"}],"collection":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/comments?post=8667"}],"version-history":[{"count":9,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts\/8667\/revisions"}],"predecessor-version":[{"id":11617,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts\/8667\/revisions\/11617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/media\/8671"}],"wp:attachment":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/media?parent=8667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/categories?post=8667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/tags?post=8667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}