{"id":8816,"date":"2022-02-10T17:13:18","date_gmt":"2022-02-10T17:13:18","guid":{"rendered":"https:\/\/vimar.ie\/?p=8816"},"modified":"2024-01-16T12:17:19","modified_gmt":"2024-01-16T12:17:19","slug":"what-questions-you-should-ask-a-digital-marketing-agency","status":"publish","type":"post","link":"https:\/\/vimar.ie\/blog\/what-questions-you-should-ask-a-digital-marketing-agency\/","title":{"rendered":"Top Questions To Ask A Digital Marketing Agency?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container gradient-container-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1289.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vimar.ie\/blog\/what-questions-you-should-ask-a-digital-marketing-agency\/#What-is-the-best-way-of-selecting-a-Digital-Marketing-Agency-for-your-business\" title=\"What is the best way of selecting a Digital Marketing Agency for your business?\">What is the best way of selecting a Digital Marketing Agency for your business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vimar.ie\/blog\/what-questions-you-should-ask-a-digital-marketing-agency\/#Do-you-have-experience-in-my-specific-industry\" title=\"Do you have experience in my specific industry?\">Do you have experience in my specific industry?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vimar.ie\/blog\/what-questions-you-should-ask-a-digital-marketing-agency\/#What-software-tools-do-you-invest-in\" title=\"What software tools do you invest in?\">What software tools do you invest in?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vimar.ie\/blog\/what-questions-you-should-ask-a-digital-marketing-agency\/#Whats-the-cost-of-your-plan\" title=\"What\u2019s the cost of your plan?\">What\u2019s the cost of your plan?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vimar.ie\/blog\/what-questions-you-should-ask-a-digital-marketing-agency\/#What-services-do-you-offer\" title=\"What services do you offer?\">What services do you offer?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vimar.ie\/blog\/what-questions-you-should-ask-a-digital-marketing-agency\/#Can-You-Get-Me-On-the-First-Page-of-Google\" title=\"Can You Get Me On the First Page of Google?\">Can You Get Me On the First Page of Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vimar.ie\/blog\/what-questions-you-should-ask-a-digital-marketing-agency\/#When-Can-I-Expect-to-See-Results\" title=\"When Can I Expect to See Results?\">When Can I Expect to See Results?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vimar.ie\/blog\/what-questions-you-should-ask-a-digital-marketing-agency\/#Do-You-Track-and-Show-Me-Analytics-From-Your-Campaigns\" title=\"Do You Track and Show Me Analytics From Your Campaigns?\">Do You Track and Show Me Analytics From Your Campaigns?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vimar.ie\/blog\/what-questions-you-should-ask-a-digital-marketing-agency\/#VIMAR-Digital-Marketing\" title=\"VIMAR Digital Marketing\">VIMAR Digital Marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"What-is-the-best-way-of-selecting-a-Digital-Marketing-Agency-for-your-business\"><\/span>What is the best way of selecting a Digital Marketing Agency for your business?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Choosing a digital marketing agency for your business is one of the most important business decisions you could make. Everyone wants to choose a digital marketing agency that can provide them with the best ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article will provide you with some of the top questions you should ask digital marketing agencies before you hire them.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do-you-have-experience-in-my-specific-industry\"><\/span>Do you have experience in my specific industry?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/marketing-strategies-how-to-improve-your-digital-presence\/\"   title=\"Digital Marketing\" data-wpil-keyword-link=\"linked\">Digital Marketing<\/a> agencies specialise in a variety of areas, such as web design, SEO, video production, eCommerce etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should ask for previous project examples, these are usually on the agency&#8217;s website. If not, then this could be a red flag.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We strongly recommend you search for previous work from a <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/vimar-make-the-best-digital-marketing-agency-in-ireland-list\/\"   title=\"Digital Marketing agency\" data-wpil-keyword-link=\"linked\">Digital Marketing agency<\/a> before entering into a contract with them. If you aren\u2019t satisfied with their previous work, you\u2019re more than likely not going to be happy with the work they produce for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important you don\u2019t enter into a contract with a <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/digital-marketing-agency-laois\/\"   title=\"digital marketing agency\" data-wpil-keyword-link=\"linked\">digital marketing agency<\/a> that is over exaggerating their previous accomplishments of what they can do for your business.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also look out for customer testimonials as they give you an insight into how the agency helped customers reach their goals and dealt with any problems that arose.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t be afraid to directly reach out to other brand names that the agency says they have worked with before, to find out what their experience was like.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What-software-tools-do-you-invest-in\"><\/span>What software tools do you invest in?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/are-small-businesses-owners-going-overboard-with-ai-tools-in-their-latest-marketing-content\/\"   title=\"Digital Marketing\" data-wpil-keyword-link=\"linked\">Digital Marketing<\/a> agencies use different types of tools depending on the client&#8217;s needs. Each agency will use different tools, however, the most popular tools are often widely used by most professional agencies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/most-client-focused-seo-digital-marketing-agency-2022\/\"   title=\"VIMAR\" data-wpil-keyword-link=\"linked\">VIMAR<\/a>, we use high-end software applications to precisely track analytics on both Google and Social Media. These applications allow us to get the bigger picture and focus our efforts on more tangible goals when it comes to SEO and Social Media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our graphic design team is also professionally trained and experienced in all Adobe Suite applications, allowing us to create professional-looking graphics and branding for each client.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Whats-the-cost-of-your-plan\"><\/span>What\u2019s the cost of your plan?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You should have a rough idea of what you want before contacting a <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/digital-marketing-agency-laois\/\"   title=\"Digital Marketing agency\" data-wpil-keyword-link=\"linked\">Digital Marketing agency<\/a>. Some agencies will be desperate to secure you as a client and will promise you that they\u2019re the right agency for the job.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most professional agencies will listen closely to your needs and requests, then they will complete a marketing audit of your current <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/how-to-use-digital-marketing-to-boost-your-startups-success\/\"   title=\"digital marketing strategy\" data-wpil-keyword-link=\"linked\">digital marketing strategy<\/a> &#8211; if it exists. Once the audit is complete, the agency will be in a position to accurately advise the client on what would work best for their business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your business might not know what their budget for the project is but will know what areas they want to focus on. Good agencies should be able to provide you with quotes\/packages available according to the key areas you want to focus on for your project.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What if you know your budget? Perhaps you can discuss with the agency what options are available to achieve with your budget. At the end of the day, you get what you pay for. A client that is willing to take their <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/the-4-ps-of-digital-marketing-process-people-platforms-and-performance\/\"   title=\"digital marketing\" data-wpil-keyword-link=\"linked\">digital marketing<\/a> seriously and invest in a larger marketing budget will receive better returns than clients who are hesitant and unwilling to seriously invest.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What-services-do-you-offer\"><\/span>What services do you offer?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/how-to-choose-a-digital-marketing-agency\/\"   title=\"Digital Marketing agency\" data-wpil-keyword-link=\"linked\">Digital Marketing agency<\/a> offers different services. The services offered can differ according to what you are looking for. If you are looking to increase your rankings on Google and increase your organic traffic, then looking for SEO services will be the best solution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to upgrade your branding and become more recognizable, then look for agencies that have professional graphic design artists. The difference between professional branding and non-professional branding is easily noticeable.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can-You-Get-Me-On-the-First-Page-of-Google\"><\/span>Can You Get Me On the First Page of Google?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When consulting with a potential agency, ask them if they can get your business ranked on the first page of Google for a specific keyword. Listen carefully to their answer. If they state that \u201cyes\u201d they can get your ranked on the first page, then you should consider this a red flag. Here\u2019s why &#8211;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Only Google knows how their algorithm works. Getting a page ranked on the first page of Google isn\u2019t something anyone can guarantee. If an agency offers you a strategy and provides the steps on how they will try to rank your business on the first page, then this agency is probably the better option to go for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s extremely hard to guarantee a first-page ranking, but professional agencies should have a proven track record of clients that they have managed to rank highly on Google.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"When-Can-I-Expect-to-See-Results\"><\/span>When Can I Expect to See Results?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you are hiring a digital marketing agency for SEO services or <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/top-10-marketing-trends-in-2019\/\"   title=\"content marketing\" data-wpil-keyword-link=\"linked\">content marketing<\/a> to boost your organic traffic, then you&#8217;re not going to see results immediately. It\u2019s a long-term strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for results immediately, then investing in <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/ppc-guidelines\/\"   title=\"paid search\" data-wpil-keyword-link=\"linked\">paid search<\/a> ads or social media ads is the way to go.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For organic traffic, search engines need enough time to crawl your site. This means Google needs to recognize and index your website before giving it a ranking. This takes time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It could take up to weeks or even months for you to see any improvements or results. Agencies are able to leverage social media ads and paid search ads to deliver traffic immediately. It\u2019s important to note that these are different results from organic search results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At VIMAR, we strongly believe any business without an SEO plan in place is missing a massive opportunity to generate organic traffic in the long run. Once you stop paying for paid ads, the traffic stops. When you stop paying for SEO (assuming it was running long enough and was done by professionals), the organic traffic can last for years.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a good SEO plan should be a fundamental pillar of your digital <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/marketing-strategy-vs-marketing-tactics-get-it-right-in-your-business\/\"   title=\"marketing strategy\" data-wpil-keyword-link=\"linked\">marketing strategy<\/a>.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do-You-Track-and-Show-Me-Analytics-From-Your-Campaigns\"><\/span>Do You Track and Show Me Analytics From Your Campaigns?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The proof of the pudding is in the tasting, or at least that is how I think the saying goes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anyway, what we\u2019re saying is, you should expect to receive the statistics relating to the agency&#8217;s marketing efforts. Ask an agency if they track your analytics and leads. If they don\u2019t or refuse to give you this information, then you should consider this a red flag.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If an agency doesn\u2019t track analytics or your leads, then how are you going to know that your investment is working? Your business deserves to know if its money is being put to good use.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the agency doesn\u2019t track your analytics, then how can they make the necessary improvements or tweaks that are essential for your business to grow?<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"VIMAR-Digital-Marketing\"><\/span>VIMAR Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/what-is-a-digital-campaign\/\"   title=\"Digital Marketing\" data-wpil-keyword-link=\"linked\">Digital Marketing<\/a> is crucial for any business that wants to upgrade itself and increase its market share. At VIMAR, we are a group of marketing professionals with many years of experience helping businesses grow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have a proven track record of helping businesses grow all across <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/is-digital-transformation-needed-for-small-businesses-in-ireland\/\"   title=\"Ireland\" data-wpil-keyword-link=\"linked\">Ireland<\/a> and Europe. If you would like to book a free consultation with VIMAR to discuss your current <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/the-importance-of-a-content-strategy\/\"   title=\"digital marketing strategy\" data-wpil-keyword-link=\"linked\">digital marketing strategy<\/a> and discover ways to improve upon it, then contact us. <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":8827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,55],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts\/8816"}],"collection":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/comments?post=8816"}],"version-history":[{"count":11,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts\/8816\/revisions"}],"predecessor-version":[{"id":11430,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts\/8816\/revisions\/11430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/media\/8827"}],"wp:attachment":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/media?parent=8816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/categories?post=8816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/tags?post=8816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}