{"id":8866,"date":"2022-03-03T11:00:55","date_gmt":"2022-03-03T11:00:55","guid":{"rendered":"https:\/\/vimar.ie\/?p=8866"},"modified":"2023-01-31T09:48:14","modified_gmt":"2023-01-31T09:48:14","slug":"how-much-does-it-cost-to-advertise-on-instagram","status":"publish","type":"post","link":"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/","title":{"rendered":"How Much Does It Cost To Advertise On Instagram?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container gradient-container-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1289.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#How-Much-Does-It-Cost-To-Advertise-On-Instagram\" title=\"How Much Does It Cost To Advertise On Instagram?\">How Much Does It Cost To Advertise On Instagram?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#The-Effectiveness-Of-Instagram-Ads\" title=\"The Effectiveness Of Instagram Ads:\">The Effectiveness Of Instagram Ads:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Instagram-Ad-Cost-Bidding-Models-What-are-CPM-and-CPC\" title=\"Instagram Ad Cost &amp; Bidding Models: What are CPM and CPC?\">Instagram Ad Cost &amp; Bidding Models: What are CPM and CPC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Instagram-Ad-CPM\" title=\"Instagram Ad CPM\">Instagram Ad CPM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Instagram-Advertising-CPC-Cost-Per-Click\" title=\"Instagram Advertising CPC (Cost Per Click)\">Instagram Advertising CPC (Cost Per Click)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#The-Average-Cost-Of-An-Instagram-Ad-Campaign\" title=\"The Average Cost Of An Instagram Ad Campaign:\">The Average Cost Of An Instagram Ad Campaign:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Instagram-has-several-budget-options-which-include\" title=\"Instagram has several budget options which include:\">Instagram has several budget options which include:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Instagram-Ads-Their-Benefits\" title=\"Instagram Ads &amp; Their Benefits:\">Instagram Ads &amp; Their Benefits:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Launching-Your-Instagram-Ad-Campaign\" title=\"Launching Your Instagram Ad Campaign:\">Launching Your Instagram Ad Campaign:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Within-the-Instagram-App\" title=\"Within the Instagram App:\">Within the Instagram App:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Instagram-Ad-Manager\" title=\"Instagram Ad Manager:\">Instagram Ad Manager:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Instagram-PartnersYour-chosen-Digital-Marketing-Agency\" title=\"Instagram Partners\/Your chosen Digital Marketing Agency:\">Instagram Partners\/Your chosen Digital Marketing Agency:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#What-Determines-Instagram-Ad-Costs\" title=\"What Determines Instagram Ad Costs?\">What Determines Instagram Ad Costs?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Instagram-Cost-Your-Budget\" title=\"Instagram Cost &amp; Your Budget\">Instagram Cost &amp; Your Budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Competition-Manual-Bidding\" title=\"Competition &amp; Manual Bidding\">Competition &amp; Manual Bidding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Campaign-Goal-Objectives\" title=\"Campaign Goal &amp; Objectives:\">Campaign Goal &amp; Objectives:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Click-Thru-Rate\" title=\"Click-Thru-Rate\">Click-Thru-Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Audience-Size\" title=\"Audience Size\">Audience Size<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Holidays-Special-Events-Days-of-the-Week-etc\" title=\"Holidays, Special Events, Days of the Week etc.\">Holidays, Special Events, Days of the Week etc.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Instagram-Target-Audience-Demographics\" title=\"Instagram Target Audience &amp; Demographics:\">Instagram Target Audience &amp; Demographics:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Benefits-of-Instagram-Advertising\" title=\"Benefits of Instagram Advertising\">Benefits of Instagram Advertising<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Easier-Campaign-Tracking\" title=\"Easier Campaign Tracking\">Easier Campaign Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Boosted-Brand-Awareness\" title=\"Boosted Brand Awareness\">Boosted Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Increased-Website-Traffic\" title=\"Increased Website Traffic\">Increased Website Traffic<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#How-to-Lower-the-Cost-of-Advertising-on-Instagram\" title=\"How to Lower the Cost of Advertising on Instagram\">How to Lower the Cost of Advertising on Instagram<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Utilize-automatic-bidding\" title=\"Utilize automatic bidding\">Utilize automatic bidding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Decide-on-a-goal\" title=\"Decide on a goal\">Decide on a goal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Testing\" title=\"Testing\">Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Linking-to-relevant-pages\" title=\"Linking to relevant pages\">Linking to relevant pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Ensure-accurate-targeting\" title=\"Ensure accurate targeting\">Ensure accurate targeting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Final-Tips-for-Your-Instagram-Ads\" title=\"Final Tips for Your Instagram Ads\">Final Tips for Your Instagram Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/vimar.ie\/blog\/how-much-does-it-cost-to-advertise-on-instagram\/#Using-VIMAR-as-your-Instagram-Advertising-Experts\" title=\"Using VIMAR as your Instagram Advertising Experts\">Using VIMAR as your Instagram Advertising Experts<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"How-Much-Does-It-Cost-To-Advertise-On-Instagram\"><\/span><strong>How Much Does It Cost To Advertise On Instagram?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Each ad will vary in cost. It depends on multiple different factors. In this article, we will outline the factors that determine the cost of running a paid advertisement on Instagram.<\/p>\n<p>On average Instagram marketers can expect to pay $0.50 to $7.00 based on their bidding model and how Instagram ranks their Instagram Ad. The ranking factors are based on Demographics, relevance, and a number of other factors we will look at further.<\/p>\n<p>Prices are given in USD as this is the most common research factor, but we have included \u20ac where possible.<\/p>\n<p>If you are looking to increase likes, impressions and follows through your Instagram ads, but are struggling to implement an <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/youtube-marketing-2022-top-tips-for-an-effective-strategy\/\"   title=\"effective strategy\" data-wpil-keyword-link=\"linked\">effective strategy<\/a>, there is a good chance you have asked yourself the question, \u201chow much does it cost to advertise on Instagram?\u201d Are Instagram ads worth the cost and what are the benefits to you, your business and your brand?<\/p>\n<p><a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/most-client-focused-seo-digital-marketing-agency-2022\/\"   title=\"VIMAR\" data-wpil-keyword-link=\"linked\">VIMAR<\/a> is here to answer your questions regarding Instagram ads, provide insight into how much it costs to advertise using Instagram ads and what you and we can do to improve your Instagram ads power and reach.<\/p>\n<p>If you are hoping to use Instagram ads to boost, develop your Instagram feed and reduce the cost of your Instagram ads then continue reading. If you would like to learn more about online advertising and <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/top-10-marketing-trends-in-2019\/\"   title=\"social media marketing\" data-wpil-keyword-link=\"linked\">social media marketing<\/a> at VIMAR, click here[<a href=\"https:\/\/vimar.ie\/online-advertising-service\/\">1<\/a>].<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The-Effectiveness-Of-Instagram-Ads\"><\/span><strong>The Effectiveness Of Instagram Ads:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With so many users, Instagram ads have become one of the best ways to advertise and promote products and businesses to an impressively wide audience. This is great news for businesses new and old, however, it can also be daunting because there\u2019s no concrete way to know how much your Instagram ads are going to cost you. This article and the figures suggested for your Instagram ads should be taken as a generalisation.<\/p>\n<p>We\u2019re going to cover a few Instagram ad statistics, the different methods of Instagram advertising, the factors that play into the costs of advertising, and why you should consider taking the plunge.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Instagram-Ad-Cost-Bidding-Models-What-are-CPM-and-CPC\"><\/span><strong>Instagram Ad Cost &amp; Bidding Models: What are CPM and CPC?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are two core approaches associated with Instagram ad costs. Due to its format, the actions that your <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/targeted-digital-marketing\/\"   title=\"target audience\" data-wpil-keyword-link=\"linked\">target audience<\/a> can take are limited and for this reason, only impressions and clicks are considered when discussing Instagram ad costs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Instagram-Ad-CPM\"><\/span><strong>Instagram Ad CPM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instagram ads CPM refers to the cost per every 1000 times your ad is viewed. As the Instagram ads cap is based on the number of impressions and not the clicks the cost is usually higher for this type of ad spend. It\u2019s important to have clear goals when choosing your Ad type. The average cost for CPM can run up to $7.00 or \u20ac6.00, so it can be quite costly and unhelpful if you do not have clear set goals.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Instagram-Advertising-CPC-Cost-Per-Click\"><\/span><strong>Instagram Advertising CPC (Cost Per Click)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CPC stands for \u201ccost per click\u201d which is exactly what it sounds like. Advertisers pay publishers every time a user clicks on their ad, which is known as \u201cPay Per Click\u201d. CPC (Cost per Click) is the price that the advertiser pays for every click of their PPC campaign.<\/p>\n<p>CPC in its easiest form can be compared to Google ads and the top three results that you find within a search result. You only pay when your ad is clicked on which is ideal for those with correct messaging, powerful ad copy, and a quality CTA.<\/p>\n<p>Instagram CPC average costs are $3.00 or \u20ac2.50 per click, expensive, but if implanted correctly it can provide a quality ROI.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The-Average-Cost-Of-An-Instagram-Ad-Campaign\"><\/span><strong>The Average Cost Of An Instagram Ad Campaign:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The above-mentioned cost for Instagram CPC and your average Instagram CPM is only estimated and there are a host of factors that we will look at below that will impact the cost of your Instagram ad campaign.<\/p>\n<p>But you can place an average Instagram ad cost of between $3.00 and $7.00 depending on the strategy that you implement and how your target audience is used.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Instagram-has-several-budget-options-which-include\"><\/span><strong>Instagram has several budget options which include:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Daily budget meaning you never spend more than the set amount for each day.<\/li>\n<li>A lifetime budget meaning you spend the set amount over the lifetime of your campaign. This allows for more detailed Instagram ad scheduling.<\/li>\n<\/ul>\n<p>These are great options for small SMEs with a limited budget as it also allows you to test your Instagram user audience and your Instagram ads on different Instagram users.<\/p>\n<p>With proper testing, you can better manage your Instagram ad spend.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Instagram-Ads-Their-Benefits\"><\/span><strong>Instagram Ads &amp; Their Benefits:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>There are more than one billion Instagram users worldwide with over 2.2 million users in <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/is-digital-transformation-needed-for-small-businesses-in-ireland\/\"   title=\"Ireland\" data-wpil-keyword-link=\"linked\">Ireland<\/a> alone.<\/li>\n<li>More than 80% of global users use Instagram to search for products or services.<\/li>\n<li>Many instream users follow brands and influencers which can highlight you to an even wider audience if you use proper advertising strategies.<\/li>\n<li>The visual aspect of Instagram makes it an ideal location for businesses of all sizes row showcase products and services.<\/li>\n<li>Instagram is continually updating its app with a dedicated store function now operational worldwide.<\/li>\n<\/ul>\n<p>Using the right Instagram ad types and strategies you can grow your brand and following, increase sales and develop a loyal customer base.<br \/>\nIn times of rapid change and online development going where your target audience is and paying for the right Instagram ads will make huge differences for your business.<\/p>\n<p>But what factors determined how much you will spend? Let VIMAR explain what effects your Instagram ad costs, and you can better understand where your money goes and whether you chose to use the Instagram services of VIMAR or conduct Instagram advertising yourself.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Launching-Your-Instagram-Ad-Campaign\"><\/span><strong>Launching Your Instagram Ad Campaign:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you choose to launch Instagram Ads or wish to see how the platform works before you delve further into testing your Instagram target audience, there are three methods that you can employ. These are what we use here at VIMAR when working on our client&#8217;s Instagram ad campaigns:<\/p>\n<h4 class=\"western\"><span class=\"ez-toc-section\" id=\"Within-the-Instagram-App\"><\/span><strong>Within the Instagram App:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The simplest way for beginner Instagram marketer to promote their page is through the promotion of existing posts. Choose a post you wish to promote; you will be directed to the cost and promotion section and from here you can launch a CPM campaign and see the numbers that your post receives.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Instagram-Ad-Manager\"><\/span><strong>Instagram Ad Manager:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Ad\u2019s manager is the same as Facebook Ads manager. Here you can set your campaigns, budget, length of the campaign and the campaign type that you wish to launch. We recommend taking some time to learn the tools and features of this powerful marketing platform before launching any large-scale Instagram ad campaigns.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Instagram-PartnersYour-chosen-Digital-Marketing-Agency\"><\/span><strong>Instagram Partners\/Your chosen Digital Marketing Agency:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Should you not have the time or experience, but possibly the budget, then another great option is to work with professional Instagram partners or your chosen <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/are-small-businesses-owners-going-overboard-with-ai-tools-in-their-latest-marketing-content\/\"   title=\"digital marketing\" data-wpil-keyword-link=\"linked\">digital marketing<\/a> agency.<\/p>\n<p>This gives you more time to plan and work on your Instagram ads campaigns.<br \/>\nWhen using the help of experienced professionals, you save time on learning the ins and outs of Instagram advertising and can start working on developing your campaigns and business goals.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What-Determines-Instagram-Ad-Costs\"><\/span><strong>What Determines Instagram Ad Costs?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Unlike traditional print media ad formats, there is a range of factors that determine online digital adverting costs. Instead of spending on placement and the length of the run of your ad. Instagram ads include these costs and also depend on:<\/p>\n<ul>\n<li>Demographics,<\/li>\n<li>Ad Placement- Whether it is in the Instagram feed or Instagram Story<\/li>\n<li>The Type of Media it is- Carousel ads, Video ads, Image<\/li>\n<li>How relevant it is to your audience &amp; Ad Delivery<\/li>\n<\/ul>\n<p>All these and more play a part in the cost of your Instagram ads. Here we will break down some of the factors that influence how much does it cost to advertise on Instagram:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Instagram-Cost-Your-Budget\"><\/span><strong>Instagram Cost &amp; Your Budget<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Your budget obviously plays an important role when it comes to how much you pay for your Instagram ads. If you have a small budget, it will likely take longer for you to get past the \u201clearning phase\u201d of your ad campaign.<\/p>\n<p>Costs can be higher when you first start because the system hasn\u2019t learned your campaign types and optimization goals. Over time, if your Instagram ads are well-received and engaged with, your overall costs will be lowered.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Competition-Manual-Bidding\"><\/span><strong>Competition &amp; Manual Bidding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>How many competitors you have and who they are will affect your ad costs, too. If you\u2019re advertising on Instagram, you can guarantee that there are other companies within your industry doing so as well. This creates competition because both you and your competition are bidding to target the same audience.<br \/>\nIt can result in an extensive, expensive bidding war, where you\u2019re constantly trying to outdo your competitor(s). To maintain a top position, you need to consistently outbid them, which can quickly drive your CPC costs up.<\/p>\n<p>It&#8217;s important to remember that your ad cost must provide a valid ROI.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Campaign-Goal-Objectives\"><\/span><strong>Campaign Goal &amp; Objectives:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Depending on what the goal of your campaign is, your advertising costs will change considerably. Some of the Campaign Goals on Instagram include:<\/p>\n<ul>\n<li><a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/an-introduction-to-content-marketing-for-small-business\/\"   title=\"Brand awareness\" data-wpil-keyword-link=\"linked\">Brand awareness<\/a><\/li>\n<li>Reach<\/li>\n<li>Traffic<\/li>\n<li>App installs<\/li>\n<li>Engagement<\/li>\n<li>Video views<\/li>\n<li>Conversions<\/li>\n<\/ul>\n<p>As an example, if you choose an awareness campaign goal, your costs will be lower than something that has an objective with a higher value, such as increasing conversions.<\/p>\n<p>In this same example, the awareness campaign is also less expensive because it targets a broader audience and doesn\u2019t target any certain demographic or audience, whereas the conversion-orientated campaign is higher in cost because the users being targeted are more likely to engage in high-value activities \u2013 signing up or making a purchase.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Click-Thru-Rate\"><\/span><strong>Click-Thru-Rate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The Click-Thru-Rate (CTR) is the rate at which your audience clicks on your Instagram ads. If your CTR is low, your costs may be higher as Instagram\u2019s system is likely to detect that your ad is not doing well and that there\u2019s a disconnect between your brand and its target audience.<br \/>\nIf your CTR is high, the cost of advertising will be lower. In general, you want to aim for a CTR of 2%, which is considered healthy.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Audience-Size\"><\/span><strong>Audience Size<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Targeting broader audiences typically means that your costs will be lower than if you targeted a very specific group of people. As you narrow your audience, you will often see the price go up ad your competitors are likely to be targeting those very same people. It is also more expensive to retarget audiences through retargeting campaigns.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Holidays-Special-Events-Days-of-the-Week-etc\"><\/span><strong>Holidays, Special Events, Days of the Week etc.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Company versus company competition peaks during the holidays. During this time, businesses are competing to reach out to audiences and generate more leads, which causes the CPC to skyrocket.<\/p>\n<p>The time during which you\u2019re advertising is, obviously, a crucial factor in how much your Instagram ad is going to cost you.<br \/>\nIn addition to holidays, Instagram users tend to use the platform more during the week than they do on the weekends. Your best bet is to post Instagram ads during the week \u2013 especially on Wednesdays. Posting on the weekend could be more costly, as fewer users are likely to see your Instagram and Facebook ads.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Instagram-Target-Audience-Demographics\"><\/span><strong>Instagram Target Audience &amp; Demographics:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>Age<\/strong><br \/>\nAge is a factor of CPC, too. An audience within the age range of 18 to 44 is the most expensive, which makes sense since they are the group that\u2019s most likely to use Instagram and are, therefore, the most valuable.<br \/>\nThe most valuable users are also the most likely to engage with your Instagram ads, which, of course, is what makes them so valuable in the first place.<\/p>\n<p><strong>Gender<\/strong><br \/>\nIt costs more to advertise to women than it does to men. Again, this is because women are the most valuable when it comes to advertising, as there are more women and fewer men actively using the platform. They are also more likely to purchase items more quickly during the customer journey.<\/p>\n<p><strong>Industry<\/strong><br \/>\nYour industry is a CPC factor, as well. B2B businesses see the highest costs since there are fewer of these types of companies on Instagram than there are people to interact with. Industries such as apparel, however, see high costs because there is a lot of competition.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Benefits-of-Instagram-Advertising\"><\/span><strong>Benefits of Instagram Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Easier-Campaign-Tracking\"><\/span><strong>Easier Campaign Tracking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>When you\u2019re conducting <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/what-is-a-digital-campaign\/\"   title=\"online advertising\" data-wpil-keyword-link=\"linked\">online advertising<\/a>, it\u2019s always helpful to know how your ads are doing. Luckily, when you use Instagram to advertise, you can track your campaigns in real-time so that you know how they\u2019re doing at any given moment.<\/p>\n<p>Instagram is compatible with various analytic tools that allow advertisers to track several different aspects of their campaign, including engagement and conversions.<br \/>\nThis makes it easy to track the ups and downs within a campaign\u2019s run, as well as to monitor how changes affect the success of existing campaigns.<br \/>\nBetter tracking and conducting A\/B and split testing on your target audience all help to make better more targeted Instagram ads in the future while reducing costs and increasing ROI.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Boosted-Brand-Awareness\"><\/span><strong>Boosted Brand Awareness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Using Instagram to advertise is beneficial because it helps to increase <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/blogging-business\/\"   title=\"brand awareness\" data-wpil-keyword-link=\"linked\">brand awareness<\/a>, which then leads to conversions.<br \/>\nEven if your target audience isn\u2019t clicking on or engaging with your ads, if they are following your page or have liked your content, they will still count toward the boosting of awareness of your brand.<br \/>\nThis is because the more followers you have, the more often those who are not actively following your brand will come across your ads via the people they follow, who also happen to follow and engage with you. Essentially, every new like, comment or share gets your brand notified by new people \u2013 all of which have the potential to become a conversion.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Increased-Website-Traffic\"><\/span><strong>Increased Website Traffic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>When you post ads for your business on Instagram, the platform allows them to contain clickable links. These links can lead back to your main website, which, if you\u2019re a seller of any sort, is likely where you do most of your business.<\/p>\n<p>By <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/what-is-local-seo-driving-traffic-for-irish-businesses\/\"   title=\"driving traffic\" data-wpil-keyword-link=\"linked\">driving traffic<\/a> to your website, you\u2019re not only increasing your chances of a conversion, but you\u2019re also increasing the chance of your buyer purchasing more than just one product from you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How-to-Lower-the-Cost-of-Advertising-on-Instagram\"><\/span><strong>How to Lower the Cost of Advertising on Instagram<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Utilize-automatic-bidding\"><\/span><strong>Utilize automatic bidding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you\u2019ve never used Instagram advertising before, a good way to lower your costs is by utilizing Instagram\u2019s automatic bidding feature. Automatic bidding will help you to choose which kind of bidding model is best for your campaign.<\/p>\n<p>This is a great way to prevent overbidding and helps you to bid an appropriate amount until you have enough data to guide your campaign by yourself.<br \/>\nA great way to learn and develop manual bidding skills for future campaigns.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Decide-on-a-goal\"><\/span><strong>Decide on a goal<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>There are three main goals for ad campaigns: awareness, conversion, and consideration.<\/p>\n<ul>\n<li>Awareness simply means that your primary goal is to advertise your brand \u2013 to anyone and everyone who can see it somehow.<\/li>\n<li>Conversion refers to having a goal that includes conversions whether they be in the form of email sign-ups, product purchases, or subscriptions.<\/li>\n<li>Consideration campaigns are geared toward educating your audience about a certain topic, issue, or product<\/li>\n<\/ul>\n<p>Once you\u2019ve decided on a primary goal, you can tailor your ad strategy to best suit it instead of playing it by ear and going in blind.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Testing\"><\/span><strong>Testing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>By testing your Instagram ad once it\u2019s complete, you can reduce the amount of money that you spend on the ad. By testing your ad, you can achieve higher ad positioning, which then leads to lower CPC. The whole purpose of testing is to ensure that your ad is as effective as possible from as early in the campaign as possible.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Linking-to-relevant-pages\"><\/span><strong>Linking to relevant pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>When a user clicks your Instagram ad, are they directed to the home page of your website? If so, this tip is for you. Ideally, you want your users to be taken to a page that is relevant to the ad that they clicked on.<\/p>\n<p>For example, if your user clicks on an ad for an at-home facial scrub, why would they want to be redirected to your website\u2019s home page, which talks about the company and not the product that had caught their eye before?<\/p>\n<p>Sure, the user could navigate to the appropriate page using your website but, most people aren\u2019t going to do that. Instead, they will click off the site, seeing the extra few clicks as too much work \u2013 especially when they weren\u2019t entirely sold on your facial scrub in the first place.<\/p>\n<p>Following this practice helps to reduce CPC costs because it can boost your conversion rates, which often tie into CPC.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ensure-accurate-targeting\"><\/span><strong>Ensure accurate targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>While it can be tempting to target everyone with the same ad, it\u2019s not that smart of a move. Instead, you should be choosing the target audience that is most likely to engage with your ad and targeting them.<\/p>\n<p>In general, the number of users targeted will be much smaller, but this small group is more likely to turn into conversions, thereby reducing CPC and saving you money that would have otherwise been spent advertising to irrelevant targets.<\/p>\n<p>Take the time to choose your targets wisely and remember, you could always make another ad to target a different group. Not all groups must be targeted within the same ad; in many cases, it\u2019s recommended to use various ads.<\/p>\n<p>A great example of this is a company that sells wedding jewellery targeting anyone and everyone under the sun. Most users will simply look at the ad and pass it by because it\u2019s not relevant to their situation. Others may look just because, but not make a purchase. In both cases, you\u2019re losing money because the user did not engage with your ad in the way that you were intending.<\/p>\n<p>Now, had you targeted that ad toward engaged women you might have seen higher rates of conversion since the ad was more relevant to their immediate needs.<\/p>\n<p>Although advertising on Instagram can be incredibly costly, it doesn\u2019t have to. By targeting appropriate audiences, using automatic bidding, and linking to relevant web pages, you can help keep your costs low and by knowing the factors that play into what makes an audience your ideal target, you can more accurately pinpoint the appropriate audiences.<\/p>\n<p>Unfortunately, there\u2019s no way that we can tell you exactly how much it\u2019s going to cost you to advertise on Instagram. However, we like to think that this article will have helped at least a little.<\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Final-Tips-for-Your-Instagram-Ads\"><\/span><strong>Final Tips for Your Instagram Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook ads and Instagram ads can both be managed in the Facebooks ads manager system. Your Instagram ads budget will vary depending on the ad type, ad placement and length of ad campaign.<\/p>\n<p>You can create Instagram ads in a number of ways including:<\/p>\n<ul>\n<li>Video<\/li>\n<li>Carousel<\/li>\n<li>Image<\/li>\n<li>In story<\/li>\n<\/ul>\n<p>Post engagement is a crucial factor in CPM costs, its important to test these ads and cap the Instagram campaigns costs.<\/p>\n<p>Use custom audiences and effective landing pages to have the best ROI for your investment.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Using-VIMAR-as-your-Instagram-Advertising-Experts\"><\/span><strong>Using VIMAR as your Instagram Advertising Experts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With everything that we have looked at regarding Instagram ad costs and Facebook ads, it can be a complicated affair if you do not have a strategy in place or experience using Instagram ads for your business.<\/p>\n<p>It is possible of course to learn, study and test your Instagram advertising strategy, but this can take quite some time to master. Not only will it take you a considerable amount of time, it will also probably cost you more money. Everyone wants the best ROI. Hiring the help of a professional <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/digital-marketing-agency-laois\/\"   title=\"digital marketing agency\" data-wpil-keyword-link=\"linked\">digital marketing agency<\/a> such as VIMAR can help you save money in the long term and run better advertisements.<\/p>\n<p><a href=\"https:\/\/vimar.ie\/contact-us\/\">Contract us today for a free consultation<\/a>. We will work closely with you and together, we will come up with a <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/digital-marketing-trends-2023\/\"   title=\"digital marketing strategy\" data-wpil-keyword-link=\"linked\">digital marketing strategy<\/a> that will help level up your business.<\/p>\n<h3><\/h3>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":8875,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,54,16],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts\/8866"}],"collection":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/comments?post=8866"}],"version-history":[{"count":10,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts\/8866\/revisions"}],"predecessor-version":[{"id":11315,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts\/8866\/revisions\/11315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/media\/8875"}],"wp:attachment":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/media?parent=8866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/categories?post=8866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/tags?post=8866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}