{"id":9117,"date":"2022-06-13T09:23:51","date_gmt":"2022-06-13T09:23:51","guid":{"rendered":"https:\/\/vimar.ie\/?p=9117"},"modified":"2024-01-16T12:05:31","modified_gmt":"2024-01-16T12:05:31","slug":"what-is-content-marketing-should-i-create-content-for-my-business","status":"publish","type":"post","link":"https:\/\/vimar.ie\/blog\/what-is-content-marketing-should-i-create-content-for-my-business\/","title":{"rendered":"What Is Content Marketing? &#8211; Should I Create Content For My Business?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container gradient-container-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1289.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vimar.ie\/blog\/what-is-content-marketing-should-i-create-content-for-my-business\/#What-Is-Content-Marketing\" title=\"What Is Content Marketing?\">What Is Content Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vimar.ie\/blog\/what-is-content-marketing-should-i-create-content-for-my-business\/#Generate-Higher-Engagement-Rates\" title=\"Generate Higher Engagement Rates\">Generate Higher Engagement Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vimar.ie\/blog\/what-is-content-marketing-should-i-create-content-for-my-business\/#Capture-More-Data\" title=\"Capture More Data\">Capture More Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vimar.ie\/blog\/what-is-content-marketing-should-i-create-content-for-my-business\/#Implement-New-Data-Into-Future-Marketing-Plans\" title=\"Implement New Data Into Future Marketing Plans\">Implement New Data Into Future Marketing Plans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vimar.ie\/blog\/what-is-content-marketing-should-i-create-content-for-my-business\/#VIMAR-Digital-Marketing\" title=\"VIMAR Digital Marketing\">VIMAR Digital Marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"What-Is-Content-Marketing\"><\/span><strong>What Is Content Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it&#8217;s time to buy what you sell.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Done correctly, you can use interactive content to find out what your customers want, how you can speak to them directly, and how to use your marketing strategy to grow your brand, audience and company to new heights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As any good marketer would ask: Is <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/top-10-marketing-trends-in-2019\/\"   title=\"Content Marketing\" data-wpil-keyword-link=\"linked\">Content Marketing<\/a> worth the hype?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The short answer is yes. Here is why you should use <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/top-10-marketing-trends-in-2019\/\"   title=\"content marketing\" data-wpil-keyword-link=\"linked\">content marketing<\/a> in your marketing strategy.<\/span><\/p>\n<h3><\/h3>\n<\/div><div class=\"fusion-text fusion-text-2\"><h3><span class=\"ez-toc-section\" id=\"Generate-Higher-Engagement-Rates\"><\/span><b>Generate Higher Engagement Rates<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Competition is fierce, across all industries, and in all niches. <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/content-clutter-marketing\/\"   title=\"Standing out\" data-wpil-keyword-link=\"linked\">Standing out<\/a> isn\u2019t easy, which makes it all the more important to optimise your content so that it offers a more engaging, immersive experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quite often, brands offer interactive content as a lead magnet to collect email addresses. The people who subscribe to this tend to have a genuine interest in the brand. Therefore, they are more engaged and more likely to convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even the most basic types of interactive content can elicit a reaction, which immediately makes it more engaging than a written article<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Capture-More-Data\"><\/span><b>Capture More Data<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is the data-driven age, in which the data we collect about online users is arguably the most valuable information for marketers. The more data you get \u2014 and the more accurate and relevant it is \u2014 the better you can optimise your marketing campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem for many companies is finding effective ways of getting data in a way that people trust and respect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you create immersive content that grabs a person\u2019s attention and offers a personalised experience, you\u2019ll find it easier to persuade people to provide their info. Users will enjoy the experience, and you will get valuable data for lead nurturing.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Implement-New-Data-Into-Future-Marketing-Plans\"><\/span><strong>Implement New Data Into Future Marketing Plans<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In order to get good at <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/the-importance-of-a-content-strategy\/\"   title=\"content marketing\" data-wpil-keyword-link=\"linked\">content marketing<\/a>, you need to just start. Start by creating and uploading content you believe is relevant to your industry and audience. If you\u2019re unsure where to start, you could research your competitors and see what type of content they are uploading.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have been uploading blogs to your website, or posts to social media for a couple of weeks\/months, you will now have valuable data which you can use to produce better content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can use Google Analytics to view how your website blogs are performing. If you notice some blogs are performing dramatically better than others, then perhaps you should ask yourself why and come up with a renewed content plan going forward.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On social media, each platform has their own built in analytics tool. For Facebook and Instagram, you can use Meta business suite to view detailed analytical reports regarding your profile, posts and audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn also has a great, detailed analytical tool for all users and pages.\u00a0<\/span><\/p>\n<\/div><div class=\"elegant-empty-space space-vertical fusion-clearfix \" style=\"height:20px;\"><\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/vimar.ie\/book-call\" target=\"_self\" aria-label=\"free_digital-Marketing\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/vimar.ie\/wp-content\/uploads\/2022\/06\/free_digital-Marketing-800x420.jpg\" class=\"img-responsive wp-image-9114\" srcset=\"https:\/\/vimar.ie\/wp-content\/uploads\/2022\/06\/free_digital-Marketing-200x105.jpg 200w, https:\/\/vimar.ie\/wp-content\/uploads\/2022\/06\/free_digital-Marketing-400x210.jpg 400w, https:\/\/vimar.ie\/wp-content\/uploads\/2022\/06\/free_digital-Marketing-600x315.jpg 600w, https:\/\/vimar.ie\/wp-content\/uploads\/2022\/06\/free_digital-Marketing-800x420.jpg 800w, https:\/\/vimar.ie\/wp-content\/uploads\/2022\/06\/free_digital-Marketing.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" alt=\"\"><\/a><\/span><\/div><div class=\"elegant-empty-space space-vertical fusion-clearfix \" style=\"height:20px;\"><\/div><div class=\"fusion-text fusion-text-3\"><h3><span class=\"ez-toc-section\" id=\"VIMAR-Digital-Marketing\"><\/span><b>VIMAR Digital Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We are a creative <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/what-is-digital-marketing-how-to-get-your-business-noticed-online\/\"   title=\"digital marketing\" data-wpil-keyword-link=\"linked\">digital marketing<\/a> agency with true passion and experience. Our goal is to help you grow your business and brand through the power of <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/the-4-ps-of-digital-marketing-process-people-platforms-and-performance\/\"   title=\"digital marketing\" data-wpil-keyword-link=\"linked\">digital marketing<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All our efforts are focused on increasing our customers\u2019 sales and promoting their brand. We do this by improving website design and search engine visibility, generating interest on social media and implementing cutting edge <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/why-you-should-consider-outsourced-marketing\/\"   title=\"marketing strategies\" data-wpil-keyword-link=\"linked\">marketing strategies<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you would like to learn more about digital marketing and how it could help transform your business, you can book a <\/span><a href=\"https:\/\/vimar.ie\/book-call\/\"><span style=\"font-weight: 400;\">free consultation<\/span><\/a><span style=\"font-weight: 400;\"> call with our team today.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":9138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73,119,16],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts\/9117"}],"collection":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/comments?post=9117"}],"version-history":[{"count":15,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts\/9117\/revisions"}],"predecessor-version":[{"id":9139,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts\/9117\/revisions\/9139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/media\/9138"}],"wp:attachment":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/media?parent=9117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/categories?post=9117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/tags?post=9117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}