{"id":9659,"date":"2023-04-03T09:42:29","date_gmt":"2023-04-03T09:42:29","guid":{"rendered":"https:\/\/vimar.ie\/?p=9659"},"modified":"2024-01-16T11:42:46","modified_gmt":"2024-01-16T11:42:46","slug":"ai-taking-marketing-to-a-new-level","status":"publish","type":"post","link":"https:\/\/vimar.ie\/blog\/ai-taking-marketing-to-a-new-level\/","title":{"rendered":"AI Taking Marketing to a New Level"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">AI is taking Marketing to a new level. It enables marketers to optimise their campaigns and customer interactions in real time, so they can meet the needs of their clients and drive conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI systems sift through billions of data points to help businesses understand their customers and deliver them the best content at the right time. This saves businesses time and money while improving customer experience and driving sales.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vimar.ie\/blog\/ai-taking-marketing-to-a-new-level\/#The-beauty-of-Real-time-Marketing\" title=\"The beauty of Real-time Marketing\u00a0\">The beauty of Real-time Marketing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vimar.ie\/blog\/ai-taking-marketing-to-a-new-level\/#Get-Personal-The-Magic-of-Customer-Segmentation\" title=\"Get Personal: The Magic of Customer Segmentation\">Get Personal: The Magic of Customer Segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vimar.ie\/blog\/ai-taking-marketing-to-a-new-level\/#Make-Your-Customers-Feel-Special-through-Personalized-Marketing\" title=\"Make Your Customers Feel Special through Personalized Marketing\">Make Your Customers Feel Special through Personalized Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vimar.ie\/blog\/ai-taking-marketing-to-a-new-level\/#Dont-Let-Them-Get-Away-The-Art-of-Retargeting-with-AI-Marketing-Services\" title=\"Don&#8217;t Let Them Get Away: The Art of Retargeting with AI Marketing Services!\">Don&#8217;t Let Them Get Away: The Art of Retargeting with AI Marketing Services!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vimar.ie\/blog\/ai-taking-marketing-to-a-new-level\/#Let-Vimar-help-you-get-started\" title=\"Let Vimar help you get started\u00a0\">Let Vimar help you get started\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The-beauty-of-Real-time-Marketing\"><\/span><span style=\"font-weight: 400;\">The beauty of Real-time Marketing\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Real-time marketing is a powerful tool for delivering relevant messaging that fits the current trends and conversations in your customers&#8217; minds. It&#8217;s also a great way to show your brand personality, which can be important for building strong loyalty. Additionally, real-time marketing is a powerful tool for delivering relevant messaging that fits the current trends and conversations in your customers&#8217; minds. It&#8217;s also a great way to show your brand personality, which can be important for building strong loyalty. Vimar <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/top-10-marketing-trends-in-2019\/\"   title=\"Digital Marketing\" data-wpil-keyword-link=\"linked\">Digital Marketing<\/a> services can assist businesses in this regard by providing advanced tools and technologies to deliver personalised content and messaging to customers in real-time. With Vimar&#8217;s expertise, businesses can stay ahead of the competition and build lasting relationships with their customers, driving growth and success for their business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use AI to gather data from social media channels, online content, and other sources to inform relevant marketing campaigns. They can then analyse that information and create relevant messaging that appeals to their <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/targeted-digital-marketing\/\"   title=\"target audience\" data-wpil-keyword-link=\"linked\">target audience<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using real-time marketing allows quick responses to events or trends, which can be helpful for improving customer relationships and driving sales. With Vimar <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/are-small-businesses-owners-going-overboard-with-ai-tools-in-their-latest-marketing-content\/\"   title=\"Digital Marketing\" data-wpil-keyword-link=\"linked\">Digital Marketing<\/a> services, your business can harness the power of real-time marketing to deliver timely and relevant messaging to their customers, improving customer relationships and driving sales. Vimar&#8217;s AI-powered tools and expertise in <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/marketing-strategies-how-to-improve-your-digital-presence\/\"   title=\"digital marketing\" data-wpil-keyword-link=\"linked\">digital marketing<\/a> can help businesses unlock their full potential and achieve sustainable growth in today&#8217;s dynamic marketplace.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Get-Personal-The-Magic-of-Customer-Segmentation\"><\/span><span style=\"font-weight: 400;\">Get Personal: The Magic of Customer Segmentation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customer segmentation is an effective way to reach the right audience at the right time. It helps you personalise marketing campaigns, messaging and products to your target customers, increasing conversions, retention and overall revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer segmentation can be done with a variety of techniques, including demographic, geographic, and psychographic data. Demographic data, for example, is based on basic information like age, income, gender, marital status, and education level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Geographic data is often based on location, but can also be based on products purchased or how users found your business online. Technographic segmentation is also used to craft engaging online experiences for users based on platforms, devices and operating systems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using machine learning algorithms, customer segmentation can surface insights and groupings that marketers might find difficult to discover on their own. This improves marketing performance by helping you find new segments and refine existing ones. By leveraging <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/win-vimar-wants-to-say-thank-you\/\"   title=\"Digital Marketing services\" data-wpil-keyword-link=\"linked\">Digital Marketing services<\/a>, like Vimar, businesses can benefit from machine learning algorithms that enable effective customer segmentation. With Vimar&#8217;s expertise, marketers can surface insights and groupings that might be difficult to discover on their own, leading to improved marketing performance. This can help businesses find new segments and refine existing ones, ultimately driving growth and success for their business.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make-Your-Customers-Feel-Special-through-Personalized-Marketing\"><\/span><span style=\"font-weight: 400;\">Make Your Customers Feel Special through Personalized Marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As businesses strive to engage customers on a more personal level, personalised marketing has become increasingly popular. This approach involves treating each customer as a unique individual, collecting data about their past and present behaviour, and sending them personalised messages. However, many businesses lack the expertise and resources to effectively collect, organise, and analyse their audience data from various sources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/most-client-focused-seo-digital-marketing-agency-2022\/\"   title=\"Vimar\" data-wpil-keyword-link=\"linked\">Vimar<\/a> can help. With advanced technology and human expertise, Vimar can assist businesses in collecting and organising their audience data to create targeted <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/how-to-use-marketing-to-grow-your-business-during-a-recession\/\"   title=\"marketing strategies\" data-wpil-keyword-link=\"linked\">marketing strategies<\/a>. AI platforms can handle the task of managing large amounts of data quickly and accurately, allowing marketers to keep pace with their campaigns and gain insights into their success. With personalised marketing, businesses can enhance the overall customer experience and boost sales, while we can help make it happen.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dont-Let-Them-Get-Away-The-Art-of-Retargeting-with-AI-Marketing-Services\"><\/span><span style=\"font-weight: 400;\">Don&#8217;t Let Them Get Away: The Art of Retargeting with AI Marketing Services!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Retargeting is an incredibly powerful tool that helps brands connect with prospects multiple times throughout the buyer\u2019s journey. It\u2019s also an effective way to increase conversion rates and create <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/blogging-business\/\"   title=\"brand awareness\" data-wpil-keyword-link=\"linked\">brand awareness<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most consumers visit a website several times before converting. That\u2019s why retargeting is essential for businesses to bring their visitors back to the site that final time so they can take an action, such as making a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using AI in your retargeting efforts can make it easier to target customers and develop creative and offers that they are likely to convert on. It can also pinpoint the best landing page for each individual, so you don\u2019t waste the budget on users who aren\u2019t ready to buy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retargeting vendors understand that retargeting users can get tired of seeing the same ads, which is why they often have systems in place to manage ad frequency. But when you add AI into the mix, it can help you fine-tune those settings to ensure that your audience doesn\u2019t get too tired of seeing them or start to turn off the ad in favour of ad blockers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Let-Vimar-help-you-get-started\"><\/span><span style=\"font-weight: 400;\">Let Vimar help you get started\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In conclusion, Vimar Digital Marketing services can be a game-changer for businesses looking to leverage the latest <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/is-digital-transformation-needed-for-small-businesses-in-ireland\/\"   title=\"technological advancements\" data-wpil-keyword-link=\"linked\">technological advancements<\/a> in marketing. AI-powered tools and solutions can help businesses better understand their customers, deliver personalised content, and optimise their marketing campaigns in real-time. By using Vimar <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/trading-online-voucher-scheme-how-to-get-e2500-off-your-digital-marketing-services\/\"   title=\"Digital Marketing services\" data-wpil-keyword-link=\"linked\">Digital Marketing services<\/a>, businesses can save time and money while improving customer experience and driving sales. In today&#8217;s competitive marketplace, investing in AI-powered <a class=\"wpil_keyword_link\" href=\"https:\/\/vimar.ie\/blog\/business-tools-for-you\/\"   title=\"marketing solutions\" data-wpil-keyword-link=\"linked\">marketing solutions<\/a> is crucial for staying ahead of the curve and achieving sustainable growth.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI is taking Marketing to a new level. It enables marketers to optimise their campaigns and customer interactions in real time, so they can meet the needs of their [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[119,129],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts\/9659"}],"collection":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/comments?post=9659"}],"version-history":[{"count":4,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts\/9659\/revisions"}],"predecessor-version":[{"id":11507,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/posts\/9659\/revisions\/11507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/media\/9660"}],"wp:attachment":[{"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/media?parent=9659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/categories?post=9659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vimar.ie\/wp-json\/wp\/v2\/tags?post=9659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}