As the world becomes increasingly digital, marketers face new challenges in predicting consumer behaviour and staying ahead of trends. But with the rise of artificial intelligence (AI), there is immense opportunity for businesses and marketers alike to revolutionise their approach and succeed in this new AI influenced world. In this article we look at some AI related questions for small business and aim to reassure business owners that creativity is still key for content creation.<\/p>\n
AI is already being put to work in advertising, with Google leading the way in AI-powered targeting options and goal-based campaign types for many years. This allows campaigns to work better and for optimisation tactics for small business marketing<\/a> budgets.<\/p>\n However, even as AI becomes more powerful, the marketer remains firmly in the driver’s seat. Creativity is required to really differentiate brand communication. The marketer’s expertise is crucial in guiding the relevant AI tools to deliver the best ROI and discover new avenues of growth for businesses. With the marketer’s inputs and AI’s power working together in a flywheel, businesses can multiply their results and stay ahead of the curve.<\/p>\n At VIMAR<\/a>, we’re excited about the immense potential of AI for marketers. By staying on top of the latest AI developments and using them in strategic, responsible ways, businesses can achieve new levels of success and adapt to the changing digital landscape. Let’s embrace the power of AI and transform the future of marketing<\/a> together.<\/p>\n\n