Why do you need a new website?
What distinguishes your offer? What do you want to highlight on your website?
Describe your clients and people who will be visiting your website?
What problems do your clients deal with (which are solved by your company)?
What tabs do you provide for your website? For example: About Us, Services, Single Service Template, Blog, FAQ, Pay Online, Contact, etc.
Is the website to be equipped with any non-standard functionalities? For example: online ordering module.
Send a link to the pages you like visually (it doesn't have to be your industry).
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