Firstly, you should start with a comprehensive plan for your website. Web designers have considerable experience with understanding how to plan a useful website. Considerations must be made regarding the user experience, planning out how users will engage with your website. Navigation between site pages needs to be clear for users, with a specific focus on achieving user path objectives.
Pointing users toward content and promotional material specific to their needs should be of focus. This will increase the user experience and lead to better lead conversion. Objectives for a website may differ from business to business; however, the need to plan accordingly is essential. If your company would benefit from website functions such as e-commerce, maps, user profiles or online sales assistance, then planning these tasks into the overall design is a necessity.
Some top tips to consider when designing/redesigning a website