Our team of profesionals at VIMAR’s brand agency have a lot of exeprience in creating marketing strategy for small businesses. The branding services incorporate: conducting market research, create a brand style guide for your company’s brand and create your brand identity.
Why is Branding Important?
The Importance Of creating a meaningful brand identity In Business
If you are in Business, you have what we call a Brand, If your business was a person, your brand would be its look and personality. Getting your brand exposure would be like introducing yourself to new people and trying to build a new relationship.
Therefore having the right brand strategy is key in comunicating your brand voice to you future consumers. With the right branding agency your social media marketing efforts better reaches your consumers.
Your brand identity is constantly evolving… and it’s your job to help it grow and improve your brand equity. Unfortunately, many small business owners neglect this responsibility and lose the opportunity to scale their business brand.
Our branding service produces designs that inspire people to interpret, interact and engage with your business. Let our team develop or complement your brand with an affordable, reliable graphic design service.
On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually the entire identity of your business.
This can be great for consumers who have plenty of options and are able to do research to find the best one, but it makes it harder for businesses.
There’s a huge amount of competition today, so businesses need to go the extra mile of ensuring they stand out in a crowd. That is where VIMAR branding services can assist you to create your brand strategy.
More People Will Recognize Your Business
If you have strong branding for your business, people will naturally take note of it much more than they would a business without it.
A business that doesn’t really have any cohesive branding isn’t going to stay in someone’s mind for very long.
However, a business with elements such as a distinct logo, attractive colors and other visual elements will be much more memorable.
It’s Great for Your Employees
Of course, you want your employees to love working for your company and feel like they’re a part of a team. A company with great branding will have an easier time getting employees to feel like they’re involved with something more than just a job.
In addition to branding that can help draw in new customers, you also want to invest in the aspects of branding that keep your team motivated.
Branding Creates Loyal Customers
In many ways, you can appeal to people’s emotions through branding and make them feel more connected to your company. Branding allows you to build relationships with your audience, which can eventually turn them into loyal customers.
You can create a brand that people actually care about and put yourself ahead of businesses that aren’t using this to their advantage.
Our branding services include logo design, developing a brand marketing strategy and create your brand voice. We at VIMAR we understand that your brand is more than just a logo.
Let us do the Technical Creative Work
Delivering a vivid brand impression through targeted promotion campaigns fuels long-term success for your marketing. Each customer touchpoint of your business creates a key opportunity to communicate with your audience.
Utilising effective Branding Management allows you to make the most of your marketing efforts and reach your business goals.
Successful branding enables successful differentiation from competitor offerings. VIMAR’s small business branding services are perfect for startups and local busineses.
How do we get the right graphic designs for your business?
We are good listeners and talk with you to deeper understand your business. To effectively design your brand image, we need to understand your motivations and learn as much as we can about your target audience. We do competitor research to gain clarity and examine the trends within your market on social media and online.
It’s a Collaboration and a Process – We work with you to explore what your brand stands for, or needs to stand for, to remain relevant to your core target audience.
The design process typically involves several rounds of revisions and adjustments. Through communication and hard work, we can collaborate together to craft the perfect identity that fits the brand vision.
New Business Branding and Logo Creation
We know what your company needs to achieve with a brand. Our design and marketing professionals will help craft a new brand or indeed a rebrand for your company. We have a range of branding packages to suit a variety of business sizes.
From lean startups to corporate rebrands, we can cater for every business requirement.
Branding for company should also be considered as a constantly evolving process, which needs to be effectively managed. Our Brand Management process involves understanding your Brand through Research, Design and Development, Brand Promotion and Re-evaluation.
Design of your brand message starts with the process of understanding and defining the main characteristics of your brand identity. What are the essential elements of your business that you want your customers to identify with? Our marketing team can help you examine your offering and develop creative ideas that will influence your Brand Design.
It helps to identify your company core values, key service elements and corporate mission as these will help communicate your unique identity in the marketplace. Does your company have a specialisation that your target audience will connect with?
Considerations must be made while examining competitor offerings. Competitor analysis is a crucial element within the research and positioning stage.
Brand Positioning strategies aim to communicate your unique value proposition, differing from your closest competitors. This needs to be taken into account at the design stage. As a digital marketing agency, our graphic designers are also supported by advertising and web specialists who can advise on promotional strategies.
Creating awareness regarding your offering is crucial. Does your brand focus on quality, price or customer service as its main feature? Why do customers want to choose your service/products?
Our team uses this explorative process to define branding elements that enable the design and development process to be meaningful and communicate a unique brand vision.
Branding Design and Graphic Development
Our artistic design team develops a visual representation and communication strategy that relates to your Brand Identity. What makes a good design for your Brand? Our industry knowledge suggests that these general brand guidelines are worth considering.
Guidelines for Branding Services Design and Development
Consistency – Communicate a consistent message to your potential customers.
Clarity – Be clear what your Branding proposition communicates and, what your brand voice should be.
Business Logo – Keep it Simple, Appropriate and Memorable.
Visuals – To make your brand visible, use of a defined brand colours suite and imagery.
Standards – Create templates and marketing campaigns across each of your social media platforms.
Reliability – Build trust and loyalty with brand messaging whenever possible.
Tagline – Have an apt phrase communicating brand identity to accompany marketing material.
Business name – Your name is part of your brand positioning, using the right message will attract a dedicated team and create healthy company culture.
Many of the crucial elements of branding are naturally incorporated into your business operating culture. If you desire to communicate a brand of quality customer service, this needs to be a feature promoted within the organisation.
As a Digital Marketing Agency, we offer packages combining the skills of various professionals. Professionally created content such as imagery, typography, written content, video and web layouts can all be included in our Brand Development package.
New Logo Design
Your logo and colour palette embody the creative depiction of your brand. These resources are important parts of your branding as they tap into various elements of your marketing strategy. Creating a unique logo and attractive colour scheme takes significant development and can also evolve over time as your business grows.
Keeping a logo fresh and relevant is important when growing your customer base over time. Even your colour pairings are a huge identifier for brand awareness.
When designed properly using experienced designers, they can help you attract and convert customers. This is also true of your packaging design and appearance. Product packaging is often the major form of brand differentiation in a crowded market place.
Our logo creation packages can involve several rounds of revisions and can cater for many business price points. From basic to advanced, if you are looking for a logo, just reach out and let us know your requirements.
Choosing Typography and Associated Imagery/Graphics
Typography and Graphics are essential elements of brand messaging, it creates the aesthetic feel of your brand. Fonts and text-based imagery need to be co-ordinated. All these should be outlined in a brand guidebook, summarising usage.
Design consistency across printed and digital platforms is also hugely important. For example, your letterhead design shouldn’t be drastically different to your social media channels.
Content should be well organised as it is often the majority of interaction that customers have with your services. This is especially important with photography. Start by getting some professional photos of your location, team and products.
There is a place for using premium stock imagery but over-relying on simple stock footage is a sure way of losing your unique brand identity that you’ve worked hard to create.
VIMAR aims to build long lasting business partnerships.
If you’re looking to redevelop your website or even starting fresh, don’t hesitate to share your vision with our team.
Our digital marketing team are flexible and always aim to build a package to suit your needs.
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