In this article, we will outline the basics of content marketing and how it is beneficial for your business. We will explore the basics of what it is and why you should consider implementing this marketing approach for your business. We will then outline 9 benefits and some of the main problems that it solves for small business owners that don’t know what to do with their marketing strategy. We hope you enjoy the article(our content strategy) and get benefit for any upcoming campaign that you have with your business. 

What is Content Marketing?

Content marketing is a strategic marketing approach that focuses on the creation and distribution of content that is valuable, relevant, and consistent in order to attract a clearly defined audience. Content marketing is an important aspect of modern marketing because it is able to drive profitable customer action by focusing on the customer experience.

Why use Content Marketing?

Content Marketing is a key part of any Digital Marketing strategy, as it acts as a foundation to these other strategies. When you rely on social media marketing, email campaigns or even creating a corporate blog – you will need to have some quality content.

The experts agree that content is king. With it, you can do a variety of different things like teaching people how to use your product or service to solve their problems.

People have a lot of content to consume these days and so they can choose what they will spend their time learning. If you want them to pick your brand, you should give them the best content possible.

What are the benefits of Content Marketing for small businesses in Ireland?

We will mention some Content Marketing benefits and affirm that this method may bring growth to your business. It’s an approach that adds value to many businesses throughout Ireland.

Let’s Look At 9 Benefits Of Content Marketing

Attracts visitors and grows your site traffic

This infographic will show you how your website can be more findable and increase website traffic.

The same goes for social media or email marketing: if you want your content to be seen, it should be relevant. This way, more people will see and click through to your website.

Creates value for your audience

Good content doesn’t just benefit the customer, it also helps to grow your business by generating new leads. Your content will set you apart and give you an edge over other companies.

Engages your audience

When you create quality content that is valuable to your audience, they are more likely to share it with their friends. They also might interact with it in other ways like leaving a comment.

Generates a positive brand perception

Beyond what you’ve read, content marketing is helping you reach your audience in the moment they need it. And people prefer doing business with brands they know and trust, rather than a new company.

Educates the market about your products and services

Most people do not know that they have a problem until content marketing is there to introduce the solution. These tailored messages are intended to educate and inform audiences about why your product or service may be beneficial for them.

Drives sales to the next level

Sales are the top goal for sure, even when there are hidden benefits too. Content marketing may be present in all stages of the buying process, driving your audience until they reach a final decision.

By using Content Marketing, you can extend your reach to more people than by just making ads. With our platform, it’s easier than ever before to make good content effortless. And don’t worry; we still target people based on their interests so only they see the posts they want!

As we said before, you must show your audience why they need your products and services in order to sell more easily and on a larger scale.

Generates more leads

The most crucial online business goal is lead generation. It will be a major driver of sales, once each lead becomes a potential customer.

Sending more information to the lead can help them decide whether they are qualified or not. Even if your site already has potential visitors, you still need Content Marketing.

And the more you generate leads, the better are the chances to sell. 

Reduces Customer Acquisition Cost

Content Marketing typically has a low Customer Acquisition Cost because one piece of content can reach a large number of people. That said, create content that solves your target audience’s pain points, rather than just ‘selling’ to them.

That being said, the majority of content that is written doesn’t need to be updated on a regular basis. This creates an asset for the company and contributes to increased value of their articles.

Beyond cutting your CAC, content attracts more value to your business by solving problems and answering questions for clients, while also freeing up your sales team to adopt a more personalised and assertive approach.

Increases the client’s lifetime value

The lifetime value of a client is the total value that they spend on your business over their lifetime – so the longer that they are your customer, or if you offer them products or blog feeds related to their interests, the more money you will make.

Your customers will feel like your brand is thinking about them when you continue to offer support, long after the deal is closed.

Content is the present and future of Marketing

Go back and read the definition of content marketing once again. This time replace relevant and valuable with some other words. The difference is that content marketing gives you information that’s actually useful and valuable, not just a sales pitch disguised as an article you found on corporate websites.

Content marketing is about reaching out to audiences with your product and getting them interested. One of the best ways to do this is through sending emails and social media posts, or sometimes even telemarketing. It’s essential that they be engaging enough in order to catch the reader’s attention.

5 Common Problems Content Marketing Can Solve For Your Business

I need to increase the volume of my organic search to my website

Research shows that up to 93% of buying processes begin with a search on a search engine. Additionally, 51% of content consumption derives from organic search – making it crucial to optimise your content for relevance and quality. When you rank highly on search engines or your content is shared on social networks, you’re building brand awareness at no cost. Your content will only be shared when it’s relevant, so your audience will be less inclined to tune out what you have to say as time goes by.

I need to create better branded material

Engaging content marketing helps you build your reputation as a trusted source of information through highlighting your thought leadership and making you stand out from the crowd. Your content can also help create preference through relationships with your audiences, which are strengthened every time it entertains or provides help. People are more likely to buy from companies with whom they have enjoyed a previous relationship.

I have a marketing plan, but it’s not engaging my customers with my services or products

Content marketing should not be about pushing your products, it should be about providing value to your audience, which will make them trust you. And the best way to sell something is by having the customers know you and trust you.

I need to reach more customers, while keeping my marketing costs low.

People don’t like when they are being talked to and they really dislike being interrupted. That is why today’s customers are suspicious of marketing messages. Engaging content is always a great way to have natural conversations with current and potential customers. Make sure that your content is relevant to their interests, so it encourages the type of behaviours you want them to do. Crafting a continuous story over time will also help with retaining your audience. Content marketing pays off for a really long time, and the more content you have in your ministry, the more successful it will be. 

I’m not sure how to demonstrate the return on investment (ROI) of my content marketing campaign.

In general, content marketing can help to increase traffic to your site and generate qualified leads. It can cost less than other promotional strategies and is often more effective at converting visitors into paying customers.

An Introduction To Content Marketing For Small Business

VIMAR Digital Marketing

We are a creative digital marketing agency with true passion and experience. Our goal is to help you grow your business and brand through the power of digital marketing

All our efforts are focused on increasing our customers’ sales and promoting their brand. We do this by improving website design and search engine visibility, generating interest on social media and implementing cutting edge marketing strategies.

VIMAR is a digital marketing agency based in Portlaoise, Co. Laois. We are a team of experienced and professional marketers.

If you would like to learn more about digital marketing and how it could help transform your business, you can book a free consultation call with our team today.