Content marketing is a powerful way to build a relationship with your customers. It is also a great way to increase your businesses brand awareness.
In this article, we will explore how content production can be beneficial for your business and what steps you should take in order to make it successful.
In order to create engaging content that will reach and engage your target audience, you first need to understand them. What are their needs? What are their pain points? What do they care about? The more you know about them the easier it is for you to create content that will resonate with them.
Content is the backbone of your digital marketing strategy. It’s not just about having a blog or a social media presence. It’s about how you use that blog and social media platforms to create a relationship with your customers.
The right content can help you generate leads, increase sales and grow your audience.
Here Are The Top 5 Reasons Your Business Should Create Content
Boost Your SEO & Web Traffic
According to Hubspot, content marketers who prioritise blogging efforts are 13X more likely to see positive ROI than those who don’t.
Anyone who is familiar with inbound marketing knows you can’t win at SEO without a great content strategy. In fact, effective content creation is the foundation of organic search, and the best way to drive more website traffic.
If you would like to learn more about inbound marketing, you should definitely check out “They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer” by Marcus Sheridan.
Or, you can complete the Inbound Marketing course on Hubspot for free. This is a great course to help you understand more about inbound marketing.
By generating high-quality content, you excite your audience. When you produce useful content that answers searchers questions, Google will reward you with better rankings in the search engine results pages.
Also, if you create good quality articles, other high quality websites may use your webpage as a source. This will generate quality backlinks for your site.
Lastly, content marketing also adds keywords to your website with every piece of content you produce, helping to strengthen results for your long-tail keywords. These keywords build up over time with every piece you publish. Creating content for your website is a great way to increase your rankings on Google and increase your website traffic.
Create Brand Awareness
The more content you create and publish online, the higher the chances of your brand being discovered are.
It’s important to note that creating and publishing lots of low quality content is not a good idea. You don’t want to become known as a company that just spams low quality content online.
Your business should focus on producing high quality content. Content that solves problems and educates your target audience.
Let’s go back to Hubspot for a moment and look at the vast amount of content they produce. Hubspot is a perfect example of a company benefiting greatly from content marketing.
Hubspot creates content that they believe their target audience are interested in. When a user on Google searches for a guide, solution or anything other type of information regarding one of their interest, Hubspot is positioned on Google’s rankings to provide them with the content they need.
This has helped Hubspot dramatically increase it’s brand awareness and ultimately, help increase sales.
Increase Social Media Engagement
When a visitor lands on a piece of content on your site and finds it helpful, clever, touching, powerful, or entertaining, they can become a powerful advocate for your brand. The people who convert to brand advocates are transformative for your business.
“People are social beings and want interaction and social learning is the primary form of learning, just as word of mouth advertising is the highest form of advertising.” – Stephen Covey
Once you create a brand advocate, that person will follow you on social media and genuinely engage with your business. They’ll share your content with their friends and make recommendations. Think of it as a megaphone. Your brand advocate could help amplify your message to many more thousands of potential customers.
If you post high-quality content on your social media profiles, you increase your potential of going viral also. Imagine you wake up and see one of your posts has reached hundreds of thousands, or perhaps even millions of people? Your business could dramatically change overnight.
The more engagement you get on social media, the more likely you are to reach new users. Social media and content marketing is a power method of increasing your brand’s awareness.
Build Brand Affinity & Loyalty
When your brand steps in to offer content your customer needs at exactly the right time, it’s a little bit like having a friend you can rely on.
If you help each customer solve problems they are having, sometimes providing additional information they didn’t even know they needed, you can build brand loyalty.
The truth is, brand loyalty has very little to do with prices or money. Brand loyalty has everything to do with how consumers perceive your brand.
Consumers are loyal to a brand because they believe you offer a better service and higher quality than anyone else. This happens regardless of pricing.
A brand-loyal customer is also more likely to try out other products from the brand. These products might even be slightly more expensive when compared to competitors, but your loyal brand follower doesn’t mind because they trust you and are already happy and satisfied with your current service.
By providing high-quality, informative information to your customers, you can help increase brand loyalty among your customers.
Boost Lead Generation
On Google today, there is a huge demand for users to create high-value content. If you meet that need, Google will thank you and promote your content to the top of the search results.
By creating high-quality content and ranking near the top of niche keywords, you can place your business in front of potential customers. Neil Patel is a great example of someone who started publishing high-quality content online. Neil has no built a very successful personal brand and is considered an authority figure in the digital marketing world.
Great content marketing can help generate leads for your business. Check out Neil’s blog on how content marketing can boost lead generation.
VIMAR Digital Marketing
We are a creative digital marketing agency with true passion and experience. Our goal is to help you grow your business and brand through the power of digital marketing.
We are experienced content marketers. Learn more about content production at VIMAR.
All our efforts are focused on increasing our customers’ sales and promoting their brand. We do this by improving website design and search engine visibility, generating interest on social media and implementing cutting edge marketing strategies.
If you would like to learn more about digital marketing and how it could help transform your business, you can book a free consultation call with our team today.