What Is Content Marketing?

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.

Done correctly, you can use interactive content to find out what your customers want, how you can speak to them directly, and how to use your marketing strategy to grow your brand, audience and company to new heights.

As any good marketer would ask: Is Content Marketing worth the hype?

The short answer is yes. Here is why you should use content marketing in your marketing strategy.

Generate Higher Engagement Rates

Competition is fierce, across all industries, and in all niches. Standing out isn’t easy, which makes it all the more important to optimise your content so that it offers a more engaging, immersive experience.

Quite often, brands offer interactive content as a lead magnet to collect email addresses. The people who subscribe to this tend to have a genuine interest in the brand. Therefore, they are more engaged and more likely to convert.

Even the most basic types of interactive content can elicit a reaction, which immediately makes it more engaging than a written article

Capture More Data

This is the data-driven age, in which the data we collect about online users is arguably the most valuable information for marketers. The more data you get — and the more accurate and relevant it is — the better you can optimise your marketing campaigns.

The problem for many companies is finding effective ways of getting data in a way that people trust and respect.

When you create immersive content that grabs a person’s attention and offers a personalised experience, you’ll find it easier to persuade people to provide their info. Users will enjoy the experience, and you will get valuable data for lead nurturing.

Implement New Data Into Future Marketing Plans

In order to get good at content marketing, you need to just start. Start by creating and uploading content you believe is relevant to your industry and audience. If you’re unsure where to start, you could research your competitors and see what type of content they are uploading. 

If you have been uploading blogs to your website, or posts to social media for a couple of weeks/months, you will now have valuable data which you can use to produce better content. 

For example, you can use Google Analytics to view how your website blogs are performing. If you notice some blogs are performing dramatically better than others, then perhaps you should ask yourself why and come up with a renewed content plan going forward. 

On social media, each platform has their own built in analytics tool. For Facebook and Instagram, you can use Meta business suite to view detailed analytical reports regarding your profile, posts and audience. 

LinkedIn also has a great, detailed analytical tool for all users and pages. 

VIMAR Digital Marketing

We are a creative digital marketing agency with true passion and experience. Our goal is to help you grow your business and brand through the power of digital marketing. 

All our efforts are focused on increasing our customers’ sales and promoting their brand. We do this by improving website design and search engine visibility, generating interest on social media and implementing cutting edge marketing strategies.

If you would like to learn more about digital marketing and how it could help transform your business, you can book a free consultation call with our team today.