A digital marketing campaign is the most powerful way to communicate with potential customers online. A Digital Campaign is known for its ability to reach customers across different channels and touchpoints. 

A digital marketing campaign involves the execution of a marketing strategy across all the digital channels where consumers engage with a brand, usually for the purpose of improving a company’s conversion rate.

Although the components of a digital campaign will undoubtedly change as technology continues to evolve, at the moment the four main components are

Why do businesses need a Digital Campaign?

If you’re a business owner and you don’t have a digital strategy, you should seriously consider learning more about the benefits of a digital campaign and why it’s crucial for your overall marketing goals. 

This is equally as true for businesses who currently do digital marketing, but are not yet seeing the benefits of their hard spent money and time. 

Ask yourself what your digital marketing goals are. Do you want to increase your brand awareness? Or perhaps you want to generate more leads or increase your market share. 

Regardless of what your goals are, you must first choose exactly what you’re working towards. In order to run a successful digital campaign, you must know exactly what you’re trying to achieve. Once you have a set goal in your sights, then you can start building a digital campaign. 

What are the benefits of a Digital Marketing Campaign?

A digital campaign could potentially be less expensive than a more traditional marketing campaign. Direct mail, print advertising, radio adverts and TV adverts are typically much more expensive than social media paid ads and other digital marketing channels. 

Many digital marketing channels are even free or considered low-cost. Digital marketing can deliver a message directly to where your target audience is. It allows you to consume data in real-time and gives you the opportunity to optimize your campaigns. 

How do I launch a Digital Marketing Campaign?

The ultimate success of a digital marketing campaign should not be solely measured by the number of people engaged or how many “likes” received, but instead by return on investment and other valuable key performance indicators related to business goals. A marketing campaign that is both successful and valuable should be anchored in business objectives and executed with strategy and creativity. So, how do you develop a truly effective digital marketing campaign?

Successful campaigns are planned, monitored, measured and reviewed.

Follow these simple steps to make a successful campaign

  • Objectives
  • Assets
  • Execute
  • Monitor

Begin with setting smart objectives about what you want to achieve. Who’s your target? SMART is an acronym for specific, measurable, achievable, realistic, timely. 

Once you decide what your goals are, decide what the best way to achieve this goal is. Are you trying to increase consultation bookings? If so, perhaps launching a paid social media ad targeting your desired clients is the best option. You will need to assemble your assets: words, images and videos and anything else you will want to include in your ad. 

Implement your plan. This could involve scheduling key elements in advances, such as scheduling emails, blog posts or Facebook updates.

Monitor your campaign. If you’re running a paid ad for example, monitor the analytics and continuously optimize your ads. If something isn’t working as well as you would have hoped, consider changing it. 

How do you measure the success of a digital campaign?

In order to determine success, a company needs to have full visibility across all the touchpoints used in that campaign. This will allow them to see if they are driving engagement. It will also make sure they can definitely attribute a particular action or response back to the appropriate touchpoint.

Customers make purchasing decisions after interacting with a company through a variety of channels, sometimes it’s not clear what channel led to the conversion. Companies can use analytics solutions to track where and how customers interacted with them and use that data to determine how well a digital marketing campaign worked.

Running a digital campaign can be hard. But with a clear vision of your goals being set out in advance, knowing what to monitor during and after your campaign becomes so much easier. 

Start by looking at all the goals you’ve set at the beginning of your campaign. Let’s say for example you were trying to increase brand awareness in a particular geographical area amongst young adults. You can use analytic tools depending on what type of campaign you launched to track how many users saw your ad. You can see where those users are located and what age bracket they are in. 

There are multiple ways to measure the success of a digital marketing campaign. Have a look at this list below, these are just a few of the many tools you can use to measure the success of a digital campaign. 

  • Impressions (Likes, Comments, Shares)
  • Time Spent Watching
  • Website Visits
  • Product/Service Sales
  • Enquiries
  • Downloads
  • Reviews

Conclusion

Running a digital campaign can seem like a complicated task at first. However, it can be broken down into 4 simple stages.

  • Objectives
  • Assets
  • Execute
  • Monitor

Follow these steps and you will immediately increase the likelihood of success when running digital campaigns. At VIMAR, we are a professional digital marketing agency with a proven track record of growing businesses online. This blog was created to share with you how we personally run digital campaigns for ourselves and our clients. 

Digital marketing is growing and evolving every single year. It can be hard to stay up to date on all the latest digital marketing tactics and trends. If you’re a business owner and you want to learn more about digital marketing, make sure you follow us on social media and sign up for our newsletter to stay up to date on all the latest digital marketing news.