Modern business is online! To operate efficiently, an online presence is not just an option but a necessity. Small businesses need to leverage every available tool to expand their digital footprint, boost sales, and penetrate new markets. The Trading Online Voucher Scheme is a popular support for small businesses in Ireland, offering a substantial grant to diminish the financial burden of enhancing online trade capabilities. This blog post aims to demystify the scheme, illustrating its benefits and guiding you through the application process to secure up to €2,500 in grant assistance.

Understanding the Trading Online Voucher Scheme

The scheme is a government initiative aimed at small businesses with the ambition to expand their online trading operations. It’s specifically tailored for enterprises employing up to 10 individuals, showcasing limited or no e-commerce presence, and seeking to embrace the digital market space. The scheme not only provides financial aid of up to €2,500, covering 50% of the investment, but also offers invaluable training and advice, making the digital transition smoother and more efficient.

Eligibility Criteria

To qualify for this grant, businesses must:

  • Have 10 or fewer employees
  • Exhibit a turnover of less than €2 million
  • Be trading for at least 6 months

Operate within the jurisdiction of the Local Enterprise Office (LEO) to which they apply

  • It’s noteworthy that businesses can apply for a second voucher for further enhancements, provided they have completed their initial project and claim.

How to Apply for the Trading Online Voucher

Step 1: Determine Your Needs

Begin by assessing your digital marketing and online trading needs. Whether it’s upgrading your website for e-commerce, enhancing your digital marketing strategy, or developing a new app, it’s crucial to identify the services that align with your business goals.

Step 2: Obtain Three Quotations

Next, solicit quotations from at least three registered service providers. This step is pivotal in ensuring you get competitive offers and choose the right partner to fulfill your digital aspirations.

Step 3: Attend an Information Webinar

Applicants must participate in an informational webinar hosted by their LEO. This session provides insights into developing a robust online presence, from website creation to digital marketing strategies.

Step 4: Submit Your Application

The final step involves completing and submitting the application form provided by your LEO. This form captures details about your business, the proposed project, and the expected outcomes.

Leveraging the Grant Effectively

To make the most out of the Trading Online Voucher Scheme, businesses should:

  • Engage with digital marketing professionals to identify the best strategies for growth.
  • Explore services like web design, SEO, social media management, and online advertising to build a comprehensive digital marketing plan.
  • Plan the project meticulously, focusing on unique selling points, target markets, and competitive analysis.

The Trading Online Voucher Scheme offers a golden opportunity for small businesses in Ireland to harness the power of digital marketing and online trading. With up to €2,500 in grant assistance, coupled with expert advice and training, businesses can significantly reduce the costs associated with digital expansion. If you’re ready to elevate your online presence and drive your business forward, start your application process today and unlock the full potential of digital trading.

For further assistance or inquiries, feel free to reach out to your Local Enterprise Office or consult with digital marketing experts who can guide you through every step of the process. Embrace this opportunity to transform your business and thrive in the digital marketplace. Our team at VIMAR have helped so many businesses to plan and execute this upgrading process to their online presence. Reach out to our team for more info.