Should a Digital Marketing Agency start-up focus on building business locally?
Is focusing on generating local business the right strategy for a start-up Digital Marketing Agency? Being a digitally based business creates the possibility of being able to serve our clients from anywhere around the world. There are many reasons for this Agency model to work in larger urban areas, but is it likely to succeed in a town situated in the Midlands of Ireland? At VIMAR, we believe Laois is the perfect place to start a business…
As with every start-up, getting a core client base is increasingly important. Will putting significant focus on local business generate enough revenue to sustain a complete team and achieve the growth we need to scale the business? Although this may be up for some debate, our team decided to give it a go. We have a vision to bring creative and technical expertise to local businesses. At this stage, five quick months have passed since the official business launch at our office in the town of Portlaoise, Co. Laois, Ireland.
Although we work with several larger businesses based in Dublin and Internationally, we are determined to bring our digital marketing skills to the Laois business community. Does this mean we need to lower our rates and spend more time building localised relationships? Is this a common issue with digital based brands? Identifying your potential client base is so important. There are clearly so many businesses in our area that would benefit from our services. At VIMAR Digital Marketing, our team are excited to tackle this challenge.
We drew up a localised strategy and invested significantly in Local Press and advertisements throughout the county. Creating maximum awareness and expanding our Brand reach hasn’t been easy. Even the inclusion of adverts in both Shopping Centres with our tagline of ‘Be VISIBLE, Be VIVID, Be with VIMAR’, was aimed at promoting our dedication at creating a ‘Local Digital Marketing Agency’.
Getting to know the business owners locally has been a pleasure. As we aim to build on-going B2B relationships, being local allows for greater personal communication. Mainly achieved through networking events, or simply through walk-ins to the office. Working with businesses owners who are reviewing or developing their marketing strategies gives us a great insight to local brands. We always aiM to give our best advice and offer a competitive service to consider. Thankfully, Laois was ready to hear from a new Creative Agency. Getting a team who have expertise in a wide variety of areas while delivering value to customers was always the goal when setting up VIMAR.
Getting on the positive side of business owners is one thing, but delivering quality projects is what it’s all about. I thought it’d be a good time to reflect on some local campaigns we’ve worked on recently.