For a new brand:
What is the company's business goal, i.e. what prompted you to create a new brand (e.g. diversification of revenue sources, different positioning of the new brand towards the parent brand, the need to replace the old brand with a new one, etc.)?
For existing Brands:
What is the business goal of the project, i.e. what prompted you to rebrand the brand (such as: changing the positioning of the brand [e.g. raising prestige], bad associations with the old brand, changing the assortment or range of the company's activities, refreshing and ordering visual identification, etc.)?
What do you currently feel are important elements about the existing brand?
If you can describe in one sentence - an idea, the main distinguishing feature of the brand, please describe it.
An example of indicating good, already existing companies or brands whose style, name, quality or market positioning may be a guide for us.