Doyle’s Shoes

Doyles Shoe Centre looked to establish an online presence due to heavy restrictions of trading. Developing an ecommerce website was a big step that required significant development. Our team worked closely with the Doyles team at establishing branding, bespoke website designs, customising product portfolios and creating a marketing campaign to launch the new website.

About the client

Doyles Shoes is proudly a 100% Irish, family-run company. Established over 25 years ago,

Doyles Shoes has a wealth of knowledge when it comes to providing exciting collections of ladies and men’s footwear. They are situated on an ever-popular Lower Main Street in Portlaoise, Co. Laois.

A tradition of great customer service has been passed down and is central to their success in the Laois area. Expanding to online sales has allowed the company to generate  new sales outside their traditional local market.

Our Work


Our team worked closely wth the team to establish an easy to use website that was focused on their target market. We created a Logo and branding that modernised the appearance of the company. Our team worked on creating a product list that was consistent in appearance to create a clean looking, engaging website. There are custom features on the website for sorting and viewing product alternatives. Various Colours and Size availability made the bespoke nature of the website very important. Other customer features include a custom newsletter sign-up and bespoke online wallet for use of Gift Vouchers.  Our team also worked on improving the SEO for the website by improving their Google My Business presence and Social Media Marketing. We created a Facebook store and promotional graphics for the website launch. We continue to provide Doyles with assistance and maintenance services for the website going forward.

At VIMAR, we craft content that matters.

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