Whether you are self-employed or part of a corporation, there is no denying the power and importance of video for your business. Be it an ad, an employee introduction, how-to video or a tutorial, video has the power to convey a business’s message much faster and easier than almost any other method of marketing.
It is why VIMAR have created a dedicated video production wing so we can provide our clients with a high-quality video production that they can use to their businesses advantage. Video is continually growing and if you do not use video you are missing out.
A few quick video stats
- 81% of businesses use video as a marketing tool — up from 63% over the last year. (HubSpot)
- 6 out of 10 people would rather watch online videos than television. (Google)
- Mobile video consumption rises by 100% every year. (Isidia)
- By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
- 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
- A Facebook executive predicted that their platform would be all video and no text by 2021. (Quartz)
As you can see video is on the rise across almost all platforms, and simply think to yourself, how do you consume online information?
How to Use Video:
You may be wondering how you can use video for your business or what formats will work for you, well let us have a small look at a few ways that your business can use video:
- Video blogs (vlogs)
- Customer testimonials
- Product videos
- Live video
These are just some of the approaches that we can take, of course, this all depends on what direction you want for your business. But at VIMAR we can plan, edit and execute all video ideas and formats giving you a distinct advantage over the competition.
In case you are wondering if you must be in front of the camera, not to worry, only if you want to. There are plenty of formats and strategies we can use that eliminates you and your employees time in front of the camera.
Video and Business
Incorporating video into your business strategy may feel like a big step, but it is a logical one when you realise just how great of an asset it can be to your business. Describing an item of clothing and taking some pictures can highlight certain aspects of the design, but having a model display your garments on a stage will do a lot more.
The same is true for customer testimonials, office walkthroughs and much more.
Using video gives you an edge on the competition, many of whom feel video is too costly and not worth the investment. As you can see above, it will be more costly in the long run to not use video.
Video and VIMAR
At VIMAR we can create the dialogue, the scene and atmosphere, include the props and individuals you want and convey the message that is most important to your business.
Video marketing can be a little tricky, but when left to us you have nothing to worry about.
Once the video is created it can then be shared across multiple channels, edit for future use and repurposed continually giving the video a much longer life than many other forms of marketing.
You can see some examples of VIMAR video in action here and look at the different formats that we can present to you.