The world of Digital Marketing is constantly evolving, and it can be hard to keep up with existing and incoming phrases and terminology. We have compiled and alphabetised a glossary of terms you need to know.

Check it out!

B2B: Business-to-business is a situation where one business makes a commercial transaction with another.

B2C: Direct-to-consumer refers to selling products directly to customers, bypassing any third-party retailers, wholesalers, or any other middlemen.

Blogging: Blogging refers to writing, photography, and other media that are self-published online. A primary component of the inbound marketing method, blogging helps to drive website traffic, builds thought leadership and authority, and drives leads.

Bounce Rate: Bounce rate is a term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave.

Branding: Anything that brings about awareness of a specific product, service, or business while separating it from other establishments.

CTA: Call to action is a marketing term for any device designed to prompt an immediate response or encourage an immediate sale.

CMS: Content Management System is the software on which a website or blog is built to manage its content.

Content: Information created to inform, educate, or influence a specific audience. Content (1) may be released in the form of text, image, video, or audio.

Content Metrics: Content metrics are those that deal with consumption, or how many people have viewed or accessed your content

Conversion Rate: In e-commerce, conversion marketing is marketing with the intention of increasing conversions–that is, site visitors who are paying customers.

Demographics: A specific profiling aspect that takes into consideration age, gender, income, family life, social class, etc. It’s often used in segmentation or for focal points in marketing and advertising strategies.

Digital Marketing: Any form of marketing done entirely online.

E-Commerce: Electronic Commerce is the act of selling goods or services online.

Email Marketing: The process of sending a strategic message directly to a contact or group of contacts via email for the purposes of educating, engaging, and/or encouraging them to take a specific, profitable action.

Engagement: Engagement marketing is the use of strategic, resourceful content to engage people and create meaningful interactions over time.

Hashtag: A hashtag is a metadata tag that is prefaced by the hash symbol, #.

Hyperlink: Hyperlink computing, a hyperlink, or simply a link, is a reference to data that the user can follow by clicking or tapping. A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks. The text that is linked is called anchor text.

Infographic: Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly.

Keyword:  A keyword is a word or phrase that helps people find your web page via a search engine

KPI: Key performance indicators are a measurable value that demonstrates how effectively a company is achieving key business objectives.

Landing Page: In online marketing, a landing page, sometimes known as a “lead capture page”,”single property page”, “static page”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result.

Lead: A marketing lead is a person who shows interest in a brand’s products or services, which makes the person a potential customer.

Lead Generation: In marketing, lead generation is the initiation of consumer interest or enquiry into the products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads.

Lead Nurturing: Lead nurturing is the process of building relationships with prospects throughout the purchase funnel.

Market Research: Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is a very important component of business strategy and a major factor in maintaining competitiveness.

Market Penetration: Market penetration refers to the successful selling of a product or service in a specific market.

Niche Market: A niche market is the subset of the market on which a specific product is focused.

PPC: Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.

SMM (2): Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

SEO: Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO (3) targets unpaid traffic rather than direct traffic or paid traffic.

SEM: Search engine marketing is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising

UVM: A monthly unique visitor refers to an individual who visits a website at least once within a given month.

Website Traffic: Website traffic is the amount of data sent and received by visitors to a website.

Webinar: A webinar is typically a live interactive event that attendees join on their desktop or mobile device over the internet.

For more information on any of these terms please do not hesitate to contact (4) a member of our team.