Online Advertising Agency for Irish SMEs
Get more leads and sales with performance‑driven Google Ads, PPC and online campaigns for Irish businesses.Get more leads and sales with performance‑driven Google Ads, PPC and online campaigns for Irish businesses.
- Done‑for‑you Google Ads & PPC management
- Irish‑based team with 10+ years’ digital marketing experience
- Transparent reporting and measurable ROI
- No long‑term contracts – performance focused
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Why online advertising
Why do I need to use online Paid Advertising service in Ireland
If you are already spending on Google or social ads (or thinking about it), the real question is not “should we advertise?” – it is “are we getting enough leads for what we spend?”.
At VIMAR, we design and manage campaigns so Irish businesses can turn ad spend into qualified enquiries, calls and online sales instead of wasted clicks.
Our team builds tightly targeted campaigns across Google and social platforms, focusing on the keywords, audiences and locations most likely to become customers – not just visitors.
The result is a clearer view of what you are getting for every euro spent, and a plan to steadily improve performance month after month.
Is VIMAR the right partner for your ad spend?
Most Irish businesses we speak to are either not sure what they should be spending on ads, or they are spending already and not seeing enough leads in return.
We work best with businesses that:
– Want more predictable leads or online sales from Google and social ads
– Have a monthly advertising budget they are ready to invest (or re‑allocate)
– Prefer a hands‑on partner who monitors and optimises campaigns every week
We will review your current spend, your goals and your sales process, then recommend a budget and channel mix that matches your industry, competition and expected return – without guesswork
Although utilizing Paid Digital advertising service using staff in-house, we highly recommend that you partner with professional marketers that specialise in managing digital campaigns. Industry experience and awareness of digital trends can help make sure that your budget is being used most effectively.
| Running ads in-house | Working with VIMAR |
|---|---|
| Limited time to monitor and optimise campaigns | Dedicated team checking and optimising campaigns every week |
| Hard to know which metrics matter | Clear reporting focused on leads, sales and cost per result |
| Risk of wasting budget on poor targeting | Structured targeting and testing to reduce wasted spend |
| No clear plan for the next 90 days | Documented 90-day plan with agreed goals and actions |
What you get in
your first 90 days
with VIMAR
When you work with VIMAR, we follow a clear process in the first 90 days to ensure your advertising budget is working as hard as possible:
– Week 1–2: Full account and tracking audit – we identify wasted spend, missing conversions and quick wins.
– Week 3–4: Campaign rebuild – new keyword and audience structure, fresh ad copy and updated landing pages where needed.
– Weeks 5–12: Weekly optimisation – ongoing bid, keyword and creative adjustments based on real performance data, with clear monthly reporting.
You always know what is happening with your campaigns, what we are testing next, and how many leads or sales your ads are generating.
Ad Optimisation
Text for your ads in a PPC form is crucial. You have a limited number of characters, so make a good impression. Convincing customers to click your ad is what it’s all about. Make a highly targeted focus for your text that is persuasive, engaging and relevant to your customers. Choose a relevant title for the advertisement. Use several relevant keywords that describe your offering. Make a Unique Selling Point claim that makes your business stand out from the competitors. This needs to be appealing and specific to the customer group, while being highly persuasive. Also, aim to make a call to action that encourages the customer to either click the ad, send an email or call. This will encourage action from the potential customer and get you results rather than just increase brand awareness. Make sure you monitor the performance of each of your advertisements and optimise each campaign regularly to generate the best results with your chosen copy.
Displaying the Ad
Although general display advertising across the internet serves a certain purpose, getting the right people to see your ads is so important. Displaying strategies are central to a successful advertisement strategy. Reaching internet users that may have a considerable interest in your offering is crucial to an effective campaign. Targeting techniques are what’s needed to give you the best chance of being successful. I’ll briefly outline three important targeting options to consider; Contextual Targeting, Placement Targeting, and Retargeting.
Targeting Options
There are three important targeting options to consider:
Contextual Targeting
(keyword planning specific)… basically means that the use of keywords allows you to display your ad on websites that are relevant in context to your offering. Reaching customers that are interacting with the content of relevance gives you the ability to generate higher quality business leads. Using services such as Google AdWords allows you to generate highly targeted campaigns. When developing a contextual ad, you should consider following the following steps; Define your Ad Group, Generate Keywords, Set your Ad Bids, Add Negative Keywords, Implement Conversion Tracking, Optimise. Google will then analyse the quality score for your ad and determine the cost-per-click (CPC). The ad’s performance will play a role in the display placement and the landing page that it directs to will also be evaluated.
Placement Targeting
(specific relevant websites)… placing an advertisement on a specific site that your target audience already frequently visits gives you the possibility to generate results. The particular placement of ads such as banners gives you some control of where and when your ad is being viewed. A constant presence on particularly industry-relevant sites may give your brand credibility and customer recognition. When you determine a placement that is generating results, you can restructure your advertising strategy to take advantage.
Retargeting
(users who already visited your site)… an advertising strategy that displays your ad to internet users that have already visited your site. This allows you to connect with people that have shown interest in your brand or a particular product. Users that have not yet made up their mind can be persuaded to finish their purchase at a later date. This allows for lower advertisement volume as the ad is highly relevant to a potential business lead. Placing specific tracking codes on your website allows retargeting to be managed. This cookie will identify the users’ previous website visit and show retargeting ads while browsing other websites. Like all strategies, your specific target audience should be analysed in regard to typical buyer behaviour. Retargeting should not be too intrusive as it may actually discourage further engagement with potential customers. All potential leads may be at different stages of their buying decision and advertising material should be catered for persuasion in this context.
Social Media Advertising Service in Ireland
We manage your campaigns across the platforms that make the most sense for your business – no more boosting posts at random.
– Google Search & Display: capture people who are actively searching for what you sell.
– Facebook & Instagram: reach new audiences, stay top‑of‑mind and retarget visitors who did not convert the first time.
– LinkedIn: ideal for B2B campaigns targeting specific industries, roles or company sizes.
We help you choose the right mix for your goals and budget, and we keep all performance visible in one place.
Guidelines for successful social media advertising
Develop an objective for your advertising campaign – increase traffic to a website, convert more sales, brand visibility and engagement and/or generating leads.
Choose the right platform to reach your audience – Facebook, Twitter, Instagram and/or LinkedIn.
Develop content that’s engaging to your core target audience
Use platform management tools to build your campaign structure and define your pricing budget per platform
Have digital marketing structures in place to guide the audience to complete your campaign objectives
Revise your strategy regularly and adopt changes relevant to social media trends
Selecting the right advertising platform combinations on social media
Ideal for reaching local consumers at scale, promoting offers and staying visible in your area.
Great for visually led brands and ecommerce, driving traffic and sales with strong creative.
Best for professional services and B2B, with precise industry and role targeting.
Our FAQ’s
Once you book a call and decide to move ahead, we can usually complete the initial audit and setup within 1–2 weeks, depending on access and complexity. That includes reviewing your existing accounts, fixing or setting up tracking and preparing the first campaigns to launch. From there, we roll into weekly optimisation and monthly reviews as part of the 90‑day plan.
Running ads in‑house often means limited time, fragmented tracking and no structured testing plan. With VIMAR, you get a team that lives in Google and social ad platforms every day, bringing proven processes, creative and optimisation to your campaigns. You see clearer reporting, a documented 90‑day plan and a partner whose focus is on turning your budget into leads and revenue.
For most Irish SMEs, we usually recommend starting from a few hundred euro per month in ad spend, with room to grow once we see profitable results. The right budget depends on your industry, competition and goals, which we review together before we launch anything. In your initial strategy call, we will outline a recommended spend range and what level of leads or sales you can realistically expect at that level.
In the first 90 days, most new clients see clearer tracking, reduced wasted spend and a noticeable uplift in qualified leads or sales. The exact numbers depend on your starting point, but our focus is on measurable improvements in cost per lead or cost per sale, not just clicks. During our 90‑day plan we share what has improved, what we are testing next and where we see further growth opportunities.
For most Irish SMEs, we usually recommend starting from a few hundred euro per month in ad spend, with room to grow once we see profitable results. The right budget depends on your industry, competition and goals, which we review together before we launch anything. In your initial strategy call, we will outline a recommended spend range and what level of leads or sales you can realistically expect at that level.
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| Running ads in-house | Working with VIMAR |
|---|---|
| Limited time to monitor and optimise campaigns | Dedicated team checking and optimising campaigns every week |
| Hard to know which metrics matter | Clear reporting focused on leads, sales and cost per result |
| Risk of wasting budget on poor targeting | Structured targeting and testing to reduce wasted spend |
| No clear plan for the next 90 days | Documented 90-day plan with agreed goals and actions |
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