Search engine optimisation knowledge is important for staying relevant in Google’s algorithm. The only problem is that when Google does updates, your hard work and all the hours that you spent perfecting your SEO can – and often does – go quickly out the window. 

Luckily, there are several tools that you can use to audit and monitor your website effectively and today. 

Google Analytics

What better way to beat Google at its own game than by using its own tools against it? Google Analytics is a popular tool that most businesses with an online presence employ (or have employed) at some point. Google Analytics has both a paid and a free version, making it convenient and relatively easy to get started with. 

It can be used to monitor page traffic, create site content reports, remove spam traffic, and compare the organic and non-organic traffic that your website sees. 


An easy-to-use Google Chrome extension, SEOqake is a completely free tool that’s useful in several areas regarding SEO. The extension does its work automatically, checking the parameters of web pages within a matter of seconds.

It generates on-page SEO audits and completes internal and external link reviews, URL and domain comparisons, and data file exports. In addition, SEOquake can also be used to adjust the results of your SEO reports so that the extension only shows you the metrics that you care about. 

Check My Links

Check My Links is an SEO tool that’s ideal for companies that rely heavily on both inbound and outbound links. Like SEOquake, it’s a Google Chrome extension but the difference is that it’s used exclusively for managing links of all shapes and sizes.

Using the extension, you can get an idea of how well your links are performing. For example, you might search for a term on Wikipedia. The extension would then be able to tell you how many links that page has and how many of them are broken, giving you the ability to locate and repair broken links with ease.


AnswerThePublic is a unique listening and keyword tool that uses autocomplete data from popular search engines to tell you what people on the internet are searching for. This handy tool provides a list of words, phrases, and questions that people are searching for, giving you an idea of how you can tailor your content to answer the most asked questions.

You can monitor keyword trends, use the tool to create relevant content, boost conversion rates, and receive frequent, real-time updates when someone mentions your relevant keywords. 


SEMrush is an elegant and highly refined dashboard that monitors domains and their pages. One of its most popular features is the SEO Toolkit which allows users to track a website’s visibility and identify the keywords it’s ranking for as well as the rank a page holds regarding a specific keyword.

It can also be used to conduct keyword research, analyse backlinks, and identify the paid keywords that your competitors are using in their PPC ads. 

There is a whole host of useful SEO tools floating around on the internet. However, the five that we just discussed are a few of the most popular and, in our opinion, beneficial. They won’t cost you an arm and a leg and have very minimal learning curves, making them incredibly convenient for any business whether just starting out or in the process of expansion.

If taking care of SEO and the overall health of your web presence seems a little daunting, then get in touch with the VIMAR team today and we will be more than happy to discuss all the options available to you.