Social media is a great source of entertainment and news, and an excellent way to stay connected with your friends and family.
When used correctly, it can be an incredibly helpful tool for your business.
There is a big difference between sending a meme to your friends and actively targeting the right people for your business.
Perhaps you have made a few attempts at building profiles, or you’re simply starting out. Either way if you are seeking help, VIMAR has the expertise and know how to help your business channels grow.
Managing social media platforms is not everyone’s cup of tea. There are an endless amount of possibilities and lots of questions to be answered, and it is not always possible to answer these in house. Social media experts and managers have a variety of responsibilities including planning and posting content, connecting with influencers and customers, and monitoring what people are saying about the brand across the web.
If you are wondering whether you should outsource your social media management, below are some of the reasons why you should take the plunge.
Social Media Management is Time Consuming
Social media management (SMM) requires a work plan, depending on your line of work, just like any other business.
You need to know what, when, and how to post to particular channels. Gathering and/or creating the right content can take weeks or even months. It’s also important to stay consistent with daily and weekly posting, including the holidays and weekends. Business owners and managers are busy, and everyone needs some downtime.
Running the social platform of a business or company is not a full-time job, but it consumes most of your time, if not all. Going on off days and ignoring your social media for a few days could cost you and your business.
At VIMAR we can create custom schedules that are in line with your business goals and requirements. We can also take over the messaging and replying services if that is something that you don’t enjoy doing yourself.
Some of the tasks we carry out are as follows:
Here are some of the common tasks involved in managing a brand’s social media presence.
- Scheduling posts
- Setting up profiles
- Creating graphics
- Responding to customer service inquiries
- Finding relevant content to share
- Optimizing profiles and posts for organic reach
- Reporting reach, traffic, and other important metrics to important parties
Outsourcing SMM Cuts Back on Your Expenses
Whether financial or time, both are expenses when running a business. By outsourcing your SMM needs to VIMAR you will save money in the long term. Training cost, lost time due to errors and the use of the wrong platforms can all be saved by outsourcing to the right people.
Having a dedicated business on your side who will work in line with your business is a sure-fire way to increase productivity and save you both in terms of time and finances. We can talk you through our process, so you get a better understanding of where your money is being spent and the results that we are providing your business.
It Improves Your Brand Exposure
Consistency contributes significantly to the success of any enterprise. Having an expert to assist in running your online platform allows for consistency, leading to increased brand exposure. Having a brand that is well known and marketed in turn increases your customer-business relations, as well as generating potential business leads. All these factors contribute majorly to the success of your business.
If you are a data-driven company then platforms such as LinkedIn and Twitter may be better for your business, and if you prefer a more casual approach then Facebook and Instagram might be what you need. Talk to our team today and we can see where your business is positioned.
You can Focus on Building Your Business
Instead of occupying most of your time coming up with ideas on what to post and benchmarking with your competitors’ strategies, you can fully pivot towards building the parts of your business you enjoy.
Mastering a new skill that doesn’t align with your field of work, such as social media management, consumes your time, and poses a distraction in the management of your business. Instead, spend more time on what you know best, building your brand, and trust a group of experts to help manage your social media.
VIMAR is Reliable and Dependable
From a company that majors in social media management, you are guaranteed reliability and dependability. The social media environment is intense and competitive and requires someone to monitor and manage your accounts on the go. Fortunately, VIMAR has the expertise and knowledge to do this for you and much more.
Are you still wondering whether to outsource your Social Media Management? Get in touch today and we can discuss your options.