Most businesses have a good website by now which should include some form of news/blog feature. When it comes to your business content marketing strategy, blogging is a crucial element for so many reasons. Apart from being the storytelling tool for your business, it has so many benefits for attracting business and keeping your brand image alive. It’s time to start (or revive) your creative writing skills and get blogging. 

Here are 10 reasons (plenty more available) your content strategy must include blogging on your website.

1.Blogging Helps You Communicate More Effectively

Blogging helps you communicate your messages to your audience more effectively. You have creative freedom to write a long (or short) update. As you can see, blogging is a great way for businesses to communicate with their customers, potential clients, or stakeholders. 

It allows companies to be more transparent about what they do, showcase their products, and provide valuable information for consumers. Also, blogging can work well for small or large companies alike because it provides a platform for business owners to share their expertise with the world.

2.You’ll Generate More Leads Than Through Traditional Ads.

You’ll generate more leads via blogs than through traditional ads. This is primarily due to the benefits of organic traffic through an SEO strategy. A blog that is well written and built correctly will enhance your keyword reach. Blogs are more than just an outlet for one’s thoughts. They are a great way to generate leads. Organic traffic is free and can lead to increased conversion rates, which in turn means more leads. 

The problem with traditional advertising is that it doesn’t always work in the long-term for generating leads because of the high cost of paid ads and short-lived nature of the marketing message.

3.Marketers Agree That Blogging Is The Most Critical Content Piece

Marketers agree that blogging is the most critical content piece as it brings together many other facets of your overall strategy. You can direct other content pieces towards a central blog or landing page to get your message across. Blogging helps establish credibility, authority and trust with customers, but it also has other benefits like increased search engine ranking and improved customer acquisition rates.


It’s the first place people go on your website and it’s one of the best ways to establish yourself as an expert in your field. Furthermore, blogging is a form of content marketing that provides a way to stay connected with your audience. It allows you to share your expertise, provide insights and tips, and answer questions.

4.Blog Posts Have The Benefit Of Lasting A Long Time

Blog posts have the benefit of lasting a long time. The medium/long term benefits are seen rather than the short term benefits of PPC or social posts. A blog post can keep bringing business long after it is posted, is an evergreen content type and can be published at any time in the future. 

That’s why it’s a long-term asset for a company that can be used in many ways such as being shareable across multiple platforms, creating content for a blog post, generating traffic or even using it as a landing page.

5.Blogging Helps You Tell The Story Of Your Company

Blogging helps you tell the story of your company and how you add value to your customers. Every company has a story and blogging is the best way to tell it. It is the most cost-effective way to reach out to your customers and show them how you are adding value to their lives.


The content that you post on your blog should be interesting, informative, and engaging. It should also be well-researched. You need to make sure that you are putting in the time and effort into it because this will reflect on your company’s reputation in the long run.

6.Blogging Showcases Your WHY To Your Customers.

Blogging showcases your WHY to your customers. It allows you to expand on your story. You have creative control over how you present and compare your products to your competitors. 

In addition, blogging is a powerful tool for business owners to showcase their products and services, as well as their company’s values and culture. It can be used to promote your company and introduce new products to customers as well.

7.Google Likes Blogging As A Content Marketing Strategy

Blogging is a great way to grow your website’s traffic and build trust with potential customers. Google has been using this as a content marketing strategy for many years. In fact, they rank blogs high in the SERPS because they show that you are an active website that provides relevant information and that you are a good resource for search queries.

8.Blogging Gives Influencers & Customers A Way To Share Your Brand

Blogging is a great way to market your brand. It gives influencers/customers in your niche something to share from your brand. When you blog, you are giving them something they can share with their friends and social networks. 

They are easy to share and get great reach. This is because people are always looking for new things to read and blogs are usually short, yet informative enough to keep their attention. Blogging also helps you connect with these influencers/customers and establish trust.

9.Blogging Is An Inbound Marketing Strategy

Inbound marketing is all about driving potential customers to a company’s website by providing them with valuable content. Blogging is one of the most effective inbound marketing strategies that helps to optimise a company’s website, connect with customers and establish credibility. Businesses then connect with customers and establish credibility through professional content creation stand a much better chance than those who do not.


A well-written blog post can be used for many purposes- it can be used for content marketing, lead generation or even social media engagement. Blogging is an excellent way to engage people and build relationships with a brand.

10.Outsourcing Blogging Is Affordable

Blogging is a great way to get your brand out there, but it can be quite time-consuming. Outsourcing this task to an agency or copywriter who is already familiar with your brand and your target audience will save you both time and money.

The benefits of hiring an outsourced agency or copywriter for blogging are:

  • They know what you want from their blog posts.
  • They can generate blog post ideas at a faster rate than you can because they are not bogged down by other tasks.

They are more affordable than hiring someone on staff.

In conclusion, working on a blogging strategy can generate a good increase in sales for your company in the middle/long term in an affordable way. If you are looking for a professional marketing agency to do this task you can trust on VIMAR, our specialised team will manage it for you. 

Just contact us, we’ll be pleased to work with you.