Why LinkedIn Is Important For Your Business
I’m sure you have a good idea of what LinkedIn is and why you need to use it. LinkedIn is the best social media platform that is specifically designed and used by professionals. It is a great place to connect with other professionals, share ideas and industry knowledge, and create professional relationships.
LinkedIn has become the most popular social media platform for professionals in recent years. It’s not hard to see why – LinkedIn has more than 830 million users and it’s been around since 2003. In other words, it’s been around for about 20 years now and has a huge base of profiles!
LinkedIn is an excellent resource for professionals and for growing your business through sales. You can find jobs on LinkedIn, network with people who have the same interests as you do, or even post your best blog articles on LinkedIn!
In this article, we will look at some basic ideas that will help you get more active and post more regularly. The best practice is to create a content calendar with specific days and times set aside for posting. It’s important that you post regularly because it builds your company brand and shows people that you are a good source to follow.
5 Posts Ideas To Grow Your Business Profile On LinkedIn
Company News
LinkedIn is the best platform to share company updates on. It’s a better platform for company culture and corporate news when compared to Instagram or Facebook. The audience type on LinkedIn is generally interested and wants to see how your business is performing.
Since most professional people are found on LinkedIn, company updates or news won’t be out of place.
By posting more updates on your company and updating your audience about what’s happening, you can help promote your company to the world and generate a bigger audience. If you’re trying to attract top talent, posting company news on LinkedIn is a great way to show potential employees what life working at your company is like.
Potential clients will also generally want to support a business they like. Posting your company news on LinkedIn is a win/win situation.
Job Offerings
LinkedIn is the perfect place to promote job openings. There are specific features built into the platform to make your job listing with the most appropriate and qualified people.
Other social platforms cannot compete with these capabilities for creating awareness. If your company is looking to fill a position, you should definitely post this job opening on LinkedIn.
LinkedIn Blog Articles
Aside from working professionals and career opportunities, LinkedIn is also known as a place to exchange ideas. In fact, anyone can write and publish articles using their own platform. Make sure you take advantage of this by sharing various articles relevant to your audience on your company page.
LinkedIn articles are essentially business tips or guidance related to your niche. If you have a website blog, re-use this content as a starting point. It’s important to note that if the articles you create are high-quality, educational, and entertaining, the LinkedIn algorithm will help promote them to new readers.
However, if you create and upload LinkedIn articles that are not high-quality, educational, or entertaining, then the LinkedIn algorithm will not help promote your content.
Platforms such as LinkedIn are great for companies to generate awareness and build a following. But it’s important to note that if you do not create quality content, your profiles will not increase in popularity and engagement.
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Employee / Team Spotlight
Share posts that promote awareness of the great staff you have. A spotlight on a particular staff member will introduce the company brand to their private connections. Share inspiring stories of your employees on your company page from time to time. This will help inspire your audience and empower your team. Always a good morale boost.
Industry News
Posting news about your industry is also a great idea. Just make sure that the news is positive and it helps your business look good. Show industry insights and add to the overall conversation on a topic. If you are running a small business, for example, you can share an article about how today’s economy is challenging for a certain reason. Offer some insights on how to change norms and help other companies in your niche.
Being positive and helpful goes a long way on LinkedIn.
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