Many business owners have a website and have no idea what to do with it, others make almost their entire income from their websites while others are in between. No matter where you are on this scale, one thing is for certain: at some stage, you will need to move your site, update hosts, change servers etc. 

This can be quite tricky if you do not know what you are doing, thankfully here at VIMAR, we do.

We help old and new site owners manage their site migration to ensure that everything runs correctly, and the transition is as easy as possible. But what is a site migration and how can you do it successfully?

What is site migration and why does it occur?

Site migration typically refers to the changing of domains, but it can also include host, server and other changes in the backend of your site. These changes can have a huge impact on your site SEO and success if done incorrectly, all your hard work can be undone with a few clicks of a button. So why risk it?

Site migration may occur because you have changed the domain name, google updates such as the recent HTTP to HTTPS change, outdated hosts etc. The reasons can be numerous.

What are the risks?

The risks can be numerous, your SEO, overall traffic and content could be compromised through bad transitioning.

But when done successfully the marketing and traffic to your site can be incredible. You can consolidate marketing efforts, take over well-grounded domain names and reap the benefits from this.

Also, if you are following Google updates or other important changes, it’s important to get this right from the get-go. So, what can you do to ensure a smooth transition?

How to mitigate disaster?

The most straightforward; approach would be to hire a professional team to take care of this for you, such as VIMAR. Professionals with marketing and web experience who know all the pitfalls and risks and avoid every one of them.

Promote the new site before launch:

If you have a successful site a name change might come as a shock to your loyal customers. The best way to avoid this is to promote your new site proactively and strategically. 

Get your marketing team on board and highlight to your customers the name changes and any big updates that they will find on the site. That way they are prepared for the changes and can highlight any errors and help you with the site migration.

Set up tracking to note the progress of your new site:

Create a dashboard noting your site migration with the new site as a rival. You can then track the ranking, link factor etc in the dashboard to ensure everything has moved correctly.

Test your new site:

It’s important to test your new site before, during and after the site migration. The move may highlight bugs, website speed issues etc and it’s important to get these sorted ASAP to maintain your great SEO work. Often not all the bells and whistles will be working so test, test and test again.

Site migrations can be tricky but by using some proven skills and taking the time to do things right, site migrations can come off without a hitch giving you a new and improved site that works better than before and improves the user experience for your customers.