10 YouTube Marketing Statistics for 2022

Professional Video Production can make your business and brand stand out. If you’re looking to transform your business through the power of video marketing, then you’ve come to the right place.

Businesses and brands, more than ever, need a video marketing strategy. This idea isn’t new. What has changed is how much more important video has become since the rise in popularity of social media. Anytime you open your phone and go on social media, you’re viewing marketing content.

YouTube is both a social media platform and a search engine, meaning you can directly engage with your audience and create content that’s there when they’re looking for it. 

The Benefits Of Video Marketing

There are so many benefits of video marketing. A picture paints a thousand words, so how many words does a video paint?

Since the introduction of the television into society, forward thinking companies have used the power of video marketing to convey a message, to promote, and to market a product or service.

Today, businesses are using video marketing on digital channels such as YouTube, Instagram, TikTok etc to grow their business.

Read more about Why Video Marketing Is Crucial For Your Business.

10 YouTube Statistics For Marketers In 2022

  1. Over two billion people log in to YouTube every month

While your business’s channel probably won’t get two billion views, you can capitalise on a large enough audience through YouTube optimization. With YouTube optimization, you research topics, keywords, and create videos aimed at reaching people in YouTube’s search algorithm.

SourceYouTube

  1. YouTube’s Ecosystem Contributes €30 million to Ireland

YouTube, found that the platform’s creative ecosystem supported the equivalent of 1,600 full-time jobs in Ireland in 2020. Oxford Economics also estimated that the total contribution of YouTube’s creative ecosystem to Ireland’s GDP was €30 million in 2020.

SourceOxford Economics

  1. People watch one billion hours of content on YouTube each day

You have plenty of options when choosing what type of content you’ll upload for people to watch.  Choose from educational videos, product videos, tutorials, testimonials, and more. 

SourceYouTube

  1. YouTube is the #2 site on the web for global Internet engagement. 

At the time of writing this blog post, people spend an average of just over 19 minutes on YouTube.

SourceHootsuite

  1. Mobile devices account for over 70% of YouTube watch time. 

When creating your videos, keep mobile viewers in mind. A smaller screen means small visual assets (like text) will be hard to see in your video.

SourceYouTube

  1. 55% of all Google search results contain at least one video.

More than half of all Google search results contain a video. Most of these videos are YouTube videos. Video is becoming increasingly popular for SEO and digital marketing in general. 

  1. On average, visitors spend 19 minutes per day on YouTube.

Attention marketing is the concept that marketing is all about capturing and engaging your audience’s attention. This is usually done through non-invasive means, like social media. With attention marketing, you’ll focus on how to capture someone’s limited attention.

If your brand is present on YouTube, you’re in a position to be seen by potential customers. 

SourceHootsuite

  1. YouTube launched YouTube Shorts Globally in July 2021 

YouTube Shorts is a direct competitor to TikTok and Instagram Reels. The most popular social media platforms are already video orientated. 

SourceFoot

  1. YouTube users prefer watching YouTube tutorials rather than reading product instructions. 

People have always sought input from others as they’ve shopped. Today, that information is increasingly coming from digital video. From early-stage browsing to product reviews to learning how to use a product, people turn to a wide range of video content to find ideas and inspiration that drive buying decisions.

SourceGoogle

Video Production Services in Ireland

High-quality video production allows you to engage with customers while building brand recognition. Whether you’re looking for a commercial promotional video, event video coverage or social media video content, our VIMAR production team can provide customised video solutions.

We work with you to understand your needs and then we take care of the entire production process. We can plan, write, produce and edit the video, providing you with a complete videography service.

Our marketing team can then professionally guide you through the process of promoting your media across various marketing channels.

  1. 53% of B2B content marketers have used YouTube in their strategies.

When it comes to paid strategies, just 11% of marketers use YouTube. That means there’s space for your business to take up in the paid video ads game. 

Source – Content Marketing Institute

VIMAR Digital Marketing

VIMAR Digital Marketing

We are a creative digital marketing agency with true passion and experience. Our goal is to help you grow your business and brand through the power of digital marketing.

All our efforts are focused on increasing our customers’ sales and promoting their brand. We do this by improving website design and search engine visibility, generating interest on social media, and implementing cutting-edge marketing strategies.

If you would like to learn more about digital marketing and how it could help transform your business, you can book a free consultation call with our team today.