As people watch over 500 million hours of video a day, it is given that video marketing is going to work. Here at VIMAR Digital Marketing, we are passionate about the importance of video.
Getting involved in viral marketing is a great opportunity for your company to show potential customers you know what’s going on in the world.
As most viral content is produced by amateurs on their smartphone, there is no reason even the smallest company can’t join the fun. Utilizing viral videos means you can avoid falling into a trap of one-off videos, and can incorporate current social media trends into a video marketing strategy.
At the moment, most viral trends are coming from Tik Tok. However, at the start of this year, only 1 in 10 said they had given it a shot. It is considered an app with great potential by HubSpot and is worth keeping an eye on.
Facebook and YouTube are holding firm as the most popular platforms for video marketers.
The Digital Marketing Institute say; “video is not only fun, it’s really one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or your clients are doing.”
Search engines love videos, they are considered high-quality content. However, there is important steps to take when posting a video. Correct optimization, keywords, and images are all crucial to your video marketing success.
Video can help boost your SEO. Over 80% of all traffic will consist of video by 2021. International SEO Manager at HubSpot, Karolina Bujalska-Exner has said “Google’s search algorithms are trying to transcend text to images, voice (podcast), and videos.”
81% of video marketers say video has helped increase the average time their visitors spend on page, which helps increase SEO.
Not only will video marketing boost your online presence, it has a proven impact on sales. According to Hubspot’s 2020 State of Marketing Report, 97% of marketers claim that videos help customers understand products. Videos are the simplest way to explain something; people want to see, not just read.
These simple but effective things will lead to website subscriptions and page follows.
90% of consumers claim a video will help them make a purchasing decision while 44% of people are more likely to buy a product after watching a video about it. Hubspot has also found marketers feel more positive about the return on investment offered by video than ever, as it continues to strongly influence traffic, leads, sales, and audience understanding.
88% of video marketers reported that video gives them a positive ROI.
Types of Video
86% of people would like to see more video from brands in 2020. Out of these, 36% say they’d most like to see more educational/explainer video style content, with 14% wanting to see more product demos.
- Social Media Videos – Short and snappy, colourful and fun.
- Brand Videos – Show off what your company has to offer.
- Interviews – Put a face to your company name.
- Tutorial – Don’t just show, tell!
- Animated – Stand out with artistic animation.
- Behind the Scenes – Let customers experience a ‘Day in the Life’ of your company.