Did you know that 70% of B2B marketers are planning on increasing their organic activities on LinkedIn in 2021? 

More than ever, LinkedIn is the place to be for B2B marketing and sales professionals. LinkedIn is 227% more effective at lead generation than Facebook or Twitter

This is one of the reasons why 70% of B2B marketers want to ramp up their efforts on LinkedIn. 

At VIMAR, we believe LinkedIn is the best social media platform to be on for your B2B company. If your business hasn’t created a LinkedIn strategy for 2022, now is the time to do so. 

In this article, we will outline some of the main reasons why we believe your B2B business should be present and market on LinkedIn.

LinkedIn Groups Provide Niche Outreach

81% of LinkedIn users belong to at least one group on the platform. This makes LinkedIn the perfect place to generate more prospects. So how does someone find the best groups and maximise their marketing efforts?

First of all, start by typing in terms related to your target market in the search bar located at the top of the home page. For example, if you want to target businesses in the retail industry, you could enter “retail Ireland” or any other location you’re searching for.  

Once you’ve examined and found a suitable group, you can try to leave valuable comments in existing conversations. You must focus on providing value to the group’s participants. If you join the group and immediately start advertising your products or business, you will get kicked out.

It can be very powerful to start posting high-quality content to groups on LinkedIn. 71 % of users reported that they feel LinkedIn is a credible source for professional content. Put your voice out there and become a thought leader in your industry. 

Create a plan to integrate LinkedIn into your existing content marketing strategy. Try creating a blog post on a trending topic and publish it on LinkedIn. Take that content and also share it with LinkedIn groups for maximum exposure. 

Drive Greater Traffic 

One great benefit of LinkedIn is that you can use it to generate not only leads but also traffic for your website. Start with creating great, valuable content that is interesting. If you are creating valuable content, the people who read it will want to read more about your company. 

Let’s say you spend time and create a valuable blog for your company website and LinkedIn. You can then add links to other popular content you have created in this blog. Furthermore, you can link to your services or product pages on your website. 

Then, review analytics and discover what pieces of content prospects like best, then continue creating valuable content on this topic.

Make sure that once prospects finish reading your content, they know what to do next so they don’t forget about your business. For example, you could ask them to follow your page to stay up to date.

Perhaps starting an email newsletter is a good option. Once you collect emails, you can start nurturing, providing value, and moving those contacts closer to a sale.

It Makes Generating Inbound Leads More Effective.

Your target audience is likely on LinkedIn searching for companies like yours each day. This is why it’s important to put your business in a place where it can be noticed. 

You should optimize your LinkedIn profile with keywords related to your business to generate more exposure.

Once you do this, it’s then critical to make a good impression on those who visit.

Check out Microsoft’s LinkedIn page. At the top, it starts with the basics of what the company does, along with a link to their website and location details. But what makes this LinkedIn profile unique is the depth of its content. 

The company features behind-the-scenes insights from the creators of products and tips for marketers. In the “Recent Updates” section, you can see the content that the company is sharing, which can include tales from the Microsoft Stores media hubs and other new content. 


Your business should already have a LinkedIn presence, but at the end of the day, it’s important to ask yourself whether your presence is strong enough and whether you could be doing more. This is why testing is so important.

It’s important to continuously learn and update your strategy when it comes to marketing on LinkedIn and, marketing in general.

A great LinkedIn marketing strategy can be powerful and extremely effective if implemented correctly. LinkedIn allows businesses and individuals to reach so many prospects at once with such a high level of trust. By fine-tuning your LinkedIn marketing strategy, you can generate greater results now and in the future.

Social Media Management at VIMAR

Would you like professional help with digital marketing? Book a free consultation with VIMAR Digital Marketing today. We have a proven track record of helping businesses promote themselves online and growing social media accounts.