What is the best way of selecting a Digital Marketing Agency for your business?
Choosing a digital marketing agency for your business is one of the most important business decisions you could make. Everyone wants to choose a digital marketing agency that can provide them with the best ROI.
This article will provide you with some of the top questions you should ask digital marketing agencies before you hire them.
Do you have experience in my specific industry?
Digital Marketing agencies specialise in a variety of areas, such as web design, SEO, video production, eCommerce etc.
You should ask for previous project examples, these are usually on the agency’s website. If not, then this could be a red flag.
We strongly recommend you search for previous work from a Digital Marketing agency before entering into a contract with them. If you aren’t satisfied with their previous work, you’re more than likely not going to be happy with the work they produce for you.
It’s important you don’t enter into a contract with a digital marketing agency that is over exaggerating their previous accomplishments of what they can do for your business.
You should also look out for customer testimonials as they give you an insight into how the agency helped customers reach their goals and dealt with any problems that arose.
Don’t be afraid to directly reach out to other brand names that the agency says they have worked with before, to find out what their experience was like.
What software tools do you invest in?
Digital Marketing agencies use different types of tools depending on the client’s needs. Each agency will use different tools, however, the most popular tools are often widely used by most professional agencies.
At VIMAR, we use high-end software applications to precisely track analytics on both Google and Social Media. These applications allow us to get the bigger picture and focus our efforts on more tangible goals when it comes to SEO and Social Media.
Our graphic design team is also professionally trained and experienced in all Adobe Suite applications, allowing us to create professional-looking graphics and branding for each client.
What’s the cost of your plan?
You should have a rough idea of what you want before contacting a Digital Marketing agency. Some agencies will be desperate to secure you as a client and will promise you that they’re the right agency for the job.
Most professional agencies will listen closely to your needs and requests, then they will complete a marketing audit of your current digital marketing strategy – if it exists. Once the audit is complete, the agency will be in a position to accurately advise the client on what would work best for their business.
Your business might not know what their budget for the project is but will know what areas they want to focus on. Good agencies should be able to provide you with quotes/packages available according to the key areas you want to focus on for your project.
What if you know your budget? Perhaps you can discuss with the agency what options are available to achieve with your budget. At the end of the day, you get what you pay for. A client that is willing to take their digital marketing seriously and invest in a larger marketing budget will receive better returns than clients who are hesitant and unwilling to seriously invest.
What services do you offer?
Every Digital Marketing agency offers different services. The services offered can differ according to what you are looking for. If you are looking to increase your rankings on Google and increase your organic traffic, then looking for SEO services will be the best solution.
If you want to upgrade your branding and become more recognizable, then look for agencies that have professional graphic design artists. The difference between professional branding and non-professional branding is easily noticeable.
Can You Get Me On the First Page of Google?
When consulting with a potential agency, ask them if they can get your business ranked on the first page of Google for a specific keyword. Listen carefully to their answer. If they state that “yes” they can get your ranked on the first page, then you should consider this a red flag. Here’s why –
Only Google knows how their algorithm works. Getting a page ranked on the first page of Google isn’t something anyone can guarantee. If an agency offers you a strategy and provides the steps on how they will try to rank your business on the first page, then this agency is probably the better option to go for.
It’s extremely hard to guarantee a first-page ranking, but professional agencies should have a proven track record of clients that they have managed to rank highly on Google.
When Can I Expect to See Results?
If you are hiring a digital marketing agency for SEO services or content marketing to boost your organic traffic, then you’re not going to see results immediately. It’s a long-term strategy.
If you’re looking for results immediately, then investing in paid search ads or social media ads is the way to go.
For organic traffic, search engines need enough time to crawl your site. This means Google needs to recognize and index your website before giving it a ranking. This takes time.
It could take up to weeks or even months for you to see any improvements or results. Agencies are able to leverage social media ads and paid search ads to deliver traffic immediately. It’s important to note that these are different results from organic search results.
At VIMAR, we strongly believe any business without an SEO plan in place is missing a massive opportunity to generate organic traffic in the long run. Once you stop paying for paid ads, the traffic stops. When you stop paying for SEO (assuming it was running long enough and was done by professionals), the organic traffic can last for years.
Having a good SEO plan should be a fundamental pillar of your digital marketing strategy.
Do You Track and Show Me Analytics From Your Campaigns?
The proof of the pudding is in the tasting, or at least that is how I think the saying goes.
Anyway, what we’re saying is, you should expect to receive the statistics relating to the agency’s marketing efforts. Ask an agency if they track your analytics and leads. If they don’t or refuse to give you this information, then you should consider this a red flag.
If an agency doesn’t track analytics or your leads, then how are you going to know that your investment is working? Your business deserves to know if its money is being put to good use.
If the agency doesn’t track your analytics, then how can they make the necessary improvements or tweaks that are essential for your business to grow?
VIMAR Digital Marketing
Digital Marketing is crucial for any business that wants to upgrade itself and increase its market share. At VIMAR, we are a group of marketing professionals with many years of experience helping businesses grow.
We have a proven track record of helping businesses grow all across Ireland and Europe. If you would like to book a free consultation with VIMAR to discuss your current digital marketing strategy and discover ways to improve upon it, then contact us.
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