According to a recent report, 95% of search traffic goes to the websites that appear on the front page of Google. Search Engine Optimization is crucial for your online business. This is why 89% of marketers say SEO is successful when applied correctly.

For many businesses around the world, having a solid SEO strategy is becoming increasingly important. In fact, having a website online without a working SEO strategy is kind of like opening a physical store and not telling anyone the address.

Search Engine Optimization is a crucial part of your overall Digital Marketing campaign. As a result, many businesses are choosing to either hire SEO consultants in-house, or outsource this to SEO consultants and marketing agencies. Before you start paying for SEO services, it’s important you know what you’re actually paying for.

What does a SEO Consultant do?

When you’re looking into hiring an SEO professional, it’s essential to know what to expect when you invest in SEO services. You want to ensure you’re getting the most out of your money.

Each SEO consultant is different, the services and prices offered will vary. Let’s take VIMAR for example.

At VIMAR, we offer

  • SEO Audit Keyword
  • Keyword Research
  • SEO focused Content Creation
  • Page Speed Optimization
  • Responsive Design
  • Mobile Optimization
  • Much More

Website SEO audit: When you sign up for SEO services at VIMAR, we will first analyze your site’s current SEO strategy. We will take a look at your website, site analytics, and more. Considering the results of our analysis, we’ll create a comprehensive and unique SEO campaign that works for your business.

Keyword research: Keywords trigger your website to appear in relevant search results for your business. When VIMAR works on your website and SEO strategy, we will perform a comprehensive keyword research plan to identify appropriate keywords to rank for your site.

Content creation: Content is king. When you create content using keywords, you’ll drive interested traffic to your page. Content comes in many different forms, including blogs, videos and images. We will develop a comprehensive and diverse content marketing plan that drives more traffic to your site.

Page speed optimization: If your site doesn’t load quickly, you won’t keep leads on your website. You must ensure that your page loads quickly. so leads can access information quickly. At WebFX, we’ll help you optimize your images, reduce unnecessary code, and reduce redirects to improve your site’s load time.

Responsive design: Users access your website from different devices. At WebFX, we integrate responsive design into your website to ensure that everyone has a positive experience on your site, regardless of what device they use.

These are a few of the services you can expect from our SEO professionals. Our comprehensive SEO campaigns help you improve your SEO ranking and drive more traffic for your business.

What Should I Look Out For Before Buying SEO Services

Search Engine Optimization is a long-term strategy. It’s not possible to bring a brand new website to the front page instantly. However, having a solid SEO strategy can make sure your website is SEO friendly and ready to start ranking higher.

So let’s say you’re ready and committed to the idea of hiring an SEO consultant.

Define Your SEO Goals

First things first, define what your SEO goals are. You must know what you want to achieve. If you don’t know what you want to achieve, you won’t be able to pick the right SEO consultant or agency for you.

When setting goals, try set SMART goals. SMART goals are as follows

  • Specific
  • Measurable
  • Attainable
  • Realistic
  • Time-Bound

By setting realistic goals, you’ll vet SEO consultants that aren’t equipped or experienced enough to meet those goals.

Have A Set Budget + Price Research

Create a realistic budget for your SEO strategy. In order to do this, you should research multiple SEO consultants and agencies and see what services they offer.

Some SEO packages will cost more than others. SEO involves multiple different services so it’s important to know what your goals are before coming up with a budget.

Once you have a defined spending amount, you’ll want to look into SEO professionals costs. Looking for pricing can be a challenging task because many SEO companies hide their prices. You’re forced to contact them and wait to hear back from them about pricing.

Compiling prices becomes a challenging task because you’re always waiting for someone else to contact you about pricing. You also put yourself at risk of being charged extra fees or charged for services that they didn’t list in the original quote.

Always Look For Customer Reviews & Testimonials

I might be stating the obvious here, but always make sure you look for customer reviews and testimonials before finalising a purchase. Many SEO consultants and Digital Marketing agencies might promise different things, but do they actually deliver on those promises?

A good place to start when looking for customer testimonials is on Google My Business. While reading reviews from an SEO consultants or Digital Marketing agencies website can be good, you must remember that you’re reading reviews that the business wants you to read.

Look For WhiteHat SEO Services

In hacker language, Whitehat typically refers to a hacker who is admirable and honourable. Blackhat typically refers to a hacker who is the opposite, someone who is not ethical.

When talking about Search Engine Optimization, Whitehat SEO tactics refer to tactics Google and other search engines appreciate and reward. These services include;

  • Mobile Optimization
  • User Experience
  • Keyword Research
  • High-Quality Content
  • Page Speed

These are all white hat SEO techniques that help improve your site’s ranking. They work with Google’s algorithm to help naturally boost your website’s ranking in the search results.

As mentioned above, SEO is a long-term strategy.

If a company or consultant promises instant results, stay well clear. They are most likely using BlackHat SEO tactics. These tactics go against Google’s ethics.

These services include;

  • Keyword Stuffing
  • Link Farming
  • Cloaking
  • Reporting Competitors
  • Article Spinning

Black hat SEO techniques are not ethical. When Google catches your business using those techniques, you will face serious consequences. Your company’s authority will be damaged, and you will lose any positive rankings. Google does not allow for any backhanded, unethical strategies that help boost your rankings immediately.

Look for Others Digital Marketing Services

A great SEO strategy involves implementing SEO tactics into all aspects of your business’s digital footprint. While SEO can work great on its own, it will work even better when used in conjunction with other digital marketing services.

Look for services like;

  • Social Media Marketing
  • Content Marketing
  • Copywriting
  • Web Design
  • Video Marketing
  • Graphic Design

These services are just some of the services that when used with SEO, will ultimately lead to more organic traffic to your website.

Search Engine Optimization Services At VIMAR

VIMAR is a Digital Marketing Agency based in Laois, Ireland. We have multiple years of experience working with companies both big and small. We are specialists when it comes to SEO, Web Design and other Digital Marketing services.

If you would like to view our previous work, you can do so by visiting our portfolio[1].

We are extremely proud of our previous work and our proven track record helping businesses rank higher. Digital Marketing can transform your business into a local leader. If you would like to contact us [2] for a FREE consultation, you can email us at [email protected]