We have all heard of YouTube, but many businesses don’t have a clue about the benefits of including it in their marketing strategy. In this short article, we will be looking over the basics of YouTube marketing and why your business might need to start including it in your overall marketing plan. 

YouTube might not suit every business, however creating and uploading valuable content is something every marketing strategy should aim for.

Content marketing strategies allow you to educate your audience about your particular niche, while simultaneously presenting yourself as an authority figure on the subject. Embrace the camera and get started on a YouTube journey towards growing your online audience and building a brand.


What is YouTube Marketing?

YouTube marketing is a form of video marketing. As the title suggests, it involves uploading videos to YouTube for promotion. It is a form of content marketing and is often used by companies to reach customers on a personal level.

The idea behind YouTube marketing is to provide high quality content to the viewers in order to generate interest in the product or service offered.

In order to be successful in YouTube marketing, high quality and relevant content is needed. It is important to convey the brand’s message and also create a call-to-action for the viewer.

However, it’s important not to upload straight advertisements. Most people will instantly skip an advertisement that is displayed before a video. Users are on YouTube for entertainment, not for viewing ads. 

To be successful at YouTube marketing, you need to create entertaining and valuable content. If you can create content worth watching, you can use your newfound platform and audience to promote your business. 

3 Reasons Why Your Business Needs a YouTube Channel in 2022

1: YouTube is the best place to grow your business online. It has the potential to reach a larger audience than many other social media platforms.

2: YouTube is now the second largest search engine in the world. With over 2 billion users per month. YouTube ranks as the third most visited website on the internet, behind Google and Facebook. YouTube is owned by Google, so marketing On YouTube will help you get found On Google.

3: Make Money with AdSense for Video. If your content is valuable and entertaining, YouTube will help promote your videos. Users will begin to view and share your content also. Then, you can start making money from advertisements on your video. 

Read more stats about the importance of Youtube Marketing[1] in our blog about the huge trends in 2022. 

How A Youtube Marketing Strategy Can Grow Your Audience & Create Loyal Customers

YouTube marketing can be done in many different ways, but it all boils down to making quality content that people will want to watch and share with others.

YouTube can be pivotal to your SEO strategy. One of the reasons it’s so popular is that Google moves videos up in its search rankings based on watch time, one of the key metrics for ranking videos. 

People often use YouTube as a marketing strategy to grow their audience and create loyal customers. They do this by uploading videos that meet their target audience’s needs and desires. Then, they hope that the right people watch their videos. 

Successful YouTubers have built up a massive online audience and entire businesses off of Youtube videos alone. 

The most successful YouTube strategies[2] are ones that can create viral content. 

Guide To Creating Your Own Youtube Marketing Strategy

1: Create Your YouTube channel

YouTube is owned by Google, so to create a YouTube channel you first need to sign up for a Google account. You can use your existing account or create a new one for your business.

Then you will be able to create your YouTube Account for your business[3].

2: Research

Once your Youtube Channel is in place, it is time to strategize. Two key things you need to know here are;

  • Who is your audience?
  • What is your competition doing?

You may wish to perform a competitive analysis[4], in order to understand these two questions.

3: Start Creating & Optimising Content

Now is the time to start creating content and uploading videos to your channel.

This can be a daunting task but there are guides to creating videos that fit into your Youtube Marketing Strategy[5].

Alternatively, you could hire a Digital Marketing Agency[6] to take care of your strategy and video production[7].

Benefits of Hiring a Professional Video Production Company To Prepare Your YouTube Marketing Strategy

There are many benefits of hiring a professional production company to prepare your youtube marketing strategy. 

  • You will need to have a video that is high quality, captivating and engaging. If you want to make an impact on the viewer, then you should consider hiring a professional production company who has mastered the art of storytelling and knows how to engage viewers so that they are interested in your product or service.
  • They will be experienced in what video marketing metrics to track[8], beyond views and likes, to ensure that your content is as effective as possible in helping your business. 
  • They can make sure your branding is consistent across your business and various social media channels.
  • They will create an SEO Strategy[9] to optimise your videos and titles to ensure your content can reach as much of your audience as possible.
  • Ensure there is a CTA (Call to action) in all of your videos to increase traffic to your website and engage potential customers.

Video Production Services in Ireland

Professional Video Production[10] can make your business and brand stand out. If you’re looking to transform your business through the power of video marketing, then you’ve come to the right place.

VIMAR Digital Marketing[11] is a professional marketing agency helping to transform businesses through the power of professional video production throughout Ireland. We have a proven track record of creating professional video marketing content for our clients that helps accelerate their brand growth.

VIMAR Digital Marketing

VIMAR provides a full circle digital marketing package and can meet all your Content Production[12] needs.

Commercial Video Production[13] is becoming increasingly popular for businesses when communicating its brand to the public and customers. High-quality video production allows a business to engage with customers while building brand recognition. 

Whether you’re looking for a commercial, promotional video, event video coverage or social media video content, our VIMAR production team can provide customised video solutions that will help accelerate your brands growth. 

Contact VIMAR for a free consultation[14]. Let’s use the power of video marketing to transform your business and increase your brand’s awareness today!